Marketing

Community News

J.H. Cohn honored by PR Society of America

J.H. Cohn LLP was honored for its accomplishments at the New York Chapter of the Public Relations Society of America’s Big Apple Awards. Entered in conjunction with Peppercom Strategic Communications, J.H. Cohn was awarded honorable mention in the "marketing communications: professional and/or financial services" category by the Public Relations Society of America. The award reflects J.H.
Practice Management

Power of Publicity: Finding Your Business’ Media Niche

Whether you are the owner, manager, or public relations director of a company, chances are, you’re always looking for ways to get your name in the public eye. While advertising is a great start, enhancing your advertising with publicity creates a perfect marriage of exposure for your company, says Marsha Friedman, President, Event Management Services, Inc. What is publicity? It’s non-paid communication to promote your company in a positive light using media vehicles like television, radio, magazines, and newspapers.
Practice Management

Allen Boress: How to Measure Your Firm's Marketing Performance

Recently we received the following email:Dear Allan:How can we know if people are doing personal marketing? We know that the economy is booming, our firm revenues are up over last year, but that has to be temporary -- it just can't go on forever! So how can we ensure that everyone is doing their job in keeping the momentum going? It's so hard to stay focused on marketing individually when there is more work to do. Why is it that some people and some firms are so much better at this than we are?
A&A

A Conversation With Allan Boress: It All Boils Down To Marketing

What are the biggest problems or concerns you have with your accounting practice?
Education & Careers

H&R Block Canada Offers Student Savings, Concert Trip

H&R Block Canada Inc. and SPC Card announced a new partnership to deliver free SPC Cards to students choosing H&R Block for their tax preparation and the chance to win an all expenses paid trip to a Fall Out Boy concert somewhere in Canada or the U.S.Participating students will activate their free SPC Card at rockwithblock.ca and immediately be entered to win a trip to see multi-platinum artist Fall Out Boy in a secret destination.
Technology

For Sale: One Year

After spending a summer painting homes, an entrepreneurial 19 year-old Grand Valley State University (MI) student has created a promotional Web site that offers a year's worth of web time at the cost of $1 per minute. At the site, http://www.OneYearForSale,com, buyers can now display their messages on the site's home page by selecting as many minutes as they wish to purchase. "Time is money, so why not sell it?" says student Peter Sauer, who is majoring in business at Grand Valley.
A&A

Credit Card Companies Marketing New Small Business Cards

Spurred by the growth in small business owners since 2001, up 4 percent to 5.9 million, and the business potential of the 90 percent of small business spending not on credit cards, American Express, Visa and others are marketing new cards designed for the small business owner.

Turkey Accounting: Measuring the Cost of an American Original

There are big bucks in birds. In 2005, over 264 million turkeys were sold, and the United States Department of Agriculture (USDA) lists it as a $3.2 billion industry, up from $2.82 billion in 2000. Most of these sales were of the Broad Breasted White turkeys which became popular in the 1950's and 60's, although a growing number of producers now cater to the all natural and/ or free range bird. The U.S. turkey industry has had huge growth in the last 20 years. This year American consumption is expected to be 16.6 pounds per person, making it the number four protein of choose.
Community News

Top 10 Firm Includes Sports Marketing in Growth Strategy

When you’re not Big Four but knocking on the door, you think big about advertising.
Tax

Steering Clients Towards New Hybrid-Vehicle Tax Credits

From The Tax Strategist, http://thetaxstrategist.netThe new hybrid-vehicle credit effectively replaces the clean-air deduction on the books the past several years. This deduction, set at $2,000 for 2005, was scheduled to be cut down to just $500 in 2006.Instead, the new hybrid credit lets you keep as much as $3,400 in your pocket. Advice: Make sure your clients understand all the tax ramifications.
A&A

Small Business Payment Options: Cash and More

You might have heard of businesses that have stopped taking cash. Paying by credit card or plastic is becoming the norm, even as dollar bills are defined as “legal tender for all debts, public and private,” according to Slate. The Federal Reserve measured the amount of actual physical cash (M0) at $688 billion in 2004, according to Wikipedia. The Coinage Act of 1965 specifies that cash, excluding foreign gold or silver coins, is legal tender for the payment of debts, public charges, taxes and dues, according to Slate. The word “public” is key in this sentence though.
Practice Management

Mark Your Calendar: Inter-Generational Marketing Team Teleconference

Is there a generation gap in your marketing department?Overcoming tensions between generations of talented, creative, high energy members of a marketing team is vital to increasing the success of a firm’s marketing efforts, not to mention improving office morale. On Thursday, October 26, Phyllis Weiss Haserot, President and founder of the Practice Development Council, will be presenting Resolving Inter-Generational Issues for Marketing and Marketing Teams as part of the Association for Accounting Marketing’s (AAM) Quarterly Virtual Learning Series.
Technology

NetSuite, “The Next Big Thing”, Ends Salesforce Sticker Shock

NetSuite, selected as one of five “the Next Big Thing” companies at http://www.sandhill.com/conferences/enter2006.php Enterprise 2006, has struck a blow to end sticker shock by offering life-time fixed subscription price for salesforce.com users migrating to NetSuite CRM+.
Community News

WithumSmith+Brown Wins Marketing Awards

WithumSmith+Brown (WS+B) Certified Public Accountants (CPA) and Consultants, won five of the 2006 Jasper Awards at the 32nd Annual Jersey Shore Public Relations and Advertising Association (JSPRAA) Awards Competition. The firm earned two Gold and three Silver Jasper Awards.Jasper Awards are presented to communications professionals throughout New Jersey for outstanding works in the categories of advertising, print materials, direct mail, radio and television, audio/visual, excellence in writing, media relations, public relations, special events, and interactive communications.
Technology

Dell and Their Customer Satisfaction Issues

With the latest battery recall and increased customer service numbers, can Dell survive? The quarterly American Customer Satisfaction Index (ACSI) has been released and it shows positive but challenging changes in the maturing personal computer category. The survey is produced by the American Society for Quality (ASQ), in cooperation with the University of Michigan and the CFI Group.
Practice

Target: Accountants

Marketing to professionals such as accountants, attorneys and doctors is good because these relationships bring in other customers. Banks offering sometimes free business services conduct seminars and staff trade booths at other events catering to these professionals. Reyno Giallongo said, “They’re a wonderful referral source. This is a market segment we (bankers) all like to call on. It’s a segment of the market place that is generally profitable,” according to the Fairfield County Business Journal.

US Airways Sacks Advertisers with New Ad Space

You might have seen the name of airlines on airsickness bags on flights before, but US Airways is now considering selling advertising on them. The airline has begun negotiating with its first advertisers and the new bags with advertisements are due to be introduced in September, according to the Associated Press. “September 11 is what pushed us over the edge – in the ‘desperate times call for desperate measures’ category,” Travis Christ, US Airways’ vice president for sales and marketing, told the Miami Herald.
Community News

PKF Texas Airs Best Practice Tips on BusinessMakers Radio Show

The Entrepreneur’s Playbook, a new radio series from Pannell Kerr Forster of Texas P.C. (PKF Texas), airs Saturdays during the BusinessMakers Radio Show on FM News Channel 97.5. Gregory Price, Director of Consulting Services, has been invited to be the voice of PKF Texas’ Entrepreneur’s Playbook, which will offer best practice tips, trends and insights on topics such as blogs, human capital, profit enhancement and cash management.The BusinessMakers™ Radio Show is a two hour weekend radio talk show passionately focused on free enterprise and entrepreneurialism.
Community News

Newkirk Announces New Tax Law Explanation Booklet for Clients; Prospects

“Congress has passed a tax law – TIPRA – that affects the alternative minimum tax, as well as the tax treatment of capital gains and dividends,” Peter Newkirk, President of Newkirk, a nationally known provider of communications for Certified Public Accountants (CPAs) and Certified Financial Planners (CFPs), said in a prepared statement. “Moreover,” Newkirk continued, “Congress is not through legislating. There’s a so-called ‘trailer’ bill being considered, which contains extensions for many popular tax provisions.
Practice Management

An Inside Look at Sikich LLP

A conservative sounding expansion strategy is creating some non-conservatively dramatic growth for Aurora, Ill.-based Sikich.Advertisement

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