Branding your firm means putting your firm’s reputation, people, expertise, and knowledge in front of clients and prospects. It means building new relationships, strengthening old ones, and working to keep your firm in people's minds.
The process for marketing an accounting firm includes establishing a niche – industry expertise that differentiates you from other accountants – and marketing your niche in a variety of ways, including a having a specific website for each niche.
Internet-based tools have become so varied and easy to use that almost all firms can take advantage of them to build a professional presence using their websites, e-mail, social media, blogs, videos, and SEO.
Baker Tilly tailors accounting and advisory services to more than ten industries, so when the time came to develop its approach to social media, it was clear that a one-size-fits-all strategy wouldn't work.
It's easy to see the power of emotion in purchases like cars and jewelry. But in the tax and accounting world, purchasing decisions are made based on hard numbers and data, not emotion. Right? Not necessarily.
In this interesting Q&A, Andrew Rose, Naden/Lean LLC’s director of Marketing and Business Development, talks about some specifics to managing a dental niche practice, his firm’s sweet spot, and how social media has changed the game.
I talk a lot about writing things - e-mails, firm brochures, websites, and the like. I talk about how they don't have to cost a lot and they often aren't difficult. But the fact is, sometimes writing is difficult.
Is your firm at risk of losing clients or missing opportunities for additional wallet share from existing clients? A large gap may exist between what partners believe their clients think versus what clients actually think.
The 40/40/20 rule says that 40 percent of the success of your direct marketing campaign will depend on your list selection, 40 percent on your offer, and only 20 percent of your success will be attributed to your creative execution.
Marketing is challenging, whether you're a seasoned professional or the designated marketing person in your firm because there's no one else to do the job. John Jantsch, president of Duct Tape Marketing, shares his strategies.
Often, your staff will take your marketing message to customers and prospects, and they're almost certainly the ones who will deliver on the promises your marketing campaign makes. Take some concrete steps to make sure they get it.
Freed Maxick CPAs has been chosen by Twitter for a case study being promoted on Twitter's website for advertisers. The firm's revenue has increased by 110 percent from Twitter-generated leads from the paid platform.
Press releases can be a powerful brand-building tool and cost you nothing but time. Of course, this does not change one inescapable fact: someone has to write them. Unless you have marketing staff, that someone is probably you.
This is part one of four of a "Marketing Your Practice" series.
Websites, which initially served as "glorified business brochures," are no longer acceptable as such. Today, visitors and clients expect much more.
An elevator speech is a description of your business that you can rattle off in thirty seconds or less. It should capture attention quickly, be memorable, and leave your audience open to asking for more information.