Marketing

Mars & Venus

Newsflash! Men are different than women and vice versa. In sales calls, you might want to take a look at an approach that embraces the subtle differences found in Mars and Venus so you write more business. A new book, GenderSell: How To Sell to the Opposite Sex, proposes that sales is a process of influence and each gender has its unique area of influence you should be targeting.
Practice Management

Never Make a Cold Call Again

Does this sound like a goal that’s too good to be true? It’s not, and you can make it part of your selling strategy. By learning the components of effective networking you can never make a cold call again. You also decrease the time it takes to close deals. The research on networking says that each person is connected through family, business or hobbies to a network of 250 people. Building your network should be your first priority, and here’s how to work the net.Where do I go? Networking opportunities abound. Begin with your neighbors and friends.

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