Marketing

AccountingWEB Life

Motivating Partners and Staff to Marketing Action, with Allan Boress

Motivating Partners and Staff to Marketing ActionPresented by Allan BoressAllan S. Boress and AssociatesContact aboress@aol.comTuesday, February 6, 2001Visit the AccountingWEB Workshop Calendar for upcoming sessions.Summary
AccountingWEB Life

Constant Marketing is Key to a Healthy Business

Whatever your specialty -- corporate accounting, tax preparation, financial consulting, etc. -- you need more than accounting skills to remain successful. You also require marketing savvy to keep your business prospering.
Practice Management

Plant Seeds in Tax Season For a Bountiful Summer Harvest, with Dave Cottle

Plant Seeds in Tax Season For a Bountiful Harvest in the SummerPresented by Dave CottleDavid Cottle ConsultingContact dave@cottleconsultingTuesday, January 30, 2001Visit the AccountingWEB Workshop Calendar for upcoming sessions.SummaryDave's session included ideas on what you can do during tax season - when you have the attention of your clients - to ensure a continu

Plant Seeds in Tax Season for a Bountiful Harvest in the Summer

Plant Seeds in Tax Season for a Bountiful Harvest in the Summerby David W. Cottle, CPA, CMCIncome tax season is when clients are most receptive to tax, estate, business, and financial planning. Yet that is when you have the least time available to deliver these services. It's ironic that your clients are the hottest prospects just when you don't want them to be.How can you get around this dilemma?
Community News

Developing a Business Plan for Success

If you're a self-employed accountant, you're doing your business a disservice if you haven't prepared a carefully thought-out and written business plan.Ugh, you're thinking. That's a lot of hard work, and I don't even know how to get started. Besides, my business has been rolling along fine without a hard-and-fast plan. The world's changing too fast anyway, right?
Community News

Ideas To Improve the Quality of Your Organization

Every organization out there today is striving to improve its day to day operations in the areas of employee performance and satisfaction and client satisfaction. Below are some guidelines to follow when trying the make the needed changes in your firm.Adjust Your AttitudeBe open to new ideas!Make time for quality improvement.Don’t manage by fear. Help people feel secure in their jobs.Don’t let the statement, "We’ve always done it this way," keep the firm from trying new approaches to problem-solving. Change the "Us vs.
Practice Management

Using Industry Profiles to Improve Your Business, with Wil Brawley and Michelle Golden

Using Industry Profiles for Sales Call Preparation, Business Valuations, Audits and More!Presented by Wil BrawleyVice President of Marketing for First Research and Michelle Golden, President of Golden Marketing Resources
Practice Management

Don't Miss This Trade Show Resource Site!

In today's competitive marketplace, you can't afford not to keep up on your client's needs and industries. By attending trade shows regularly, you can open the door to better practice development, marketing, and customer satisfaction, not to mention all the free giveaways and raffles.An Internet site called tsnn.com allows you to search around the US and the globe for trade shows by industry, date, or location. The site has information on lodging, flights and more. Check it out and see where your next marketing stop could be!
Practice Management

Take Charge of Your Firm’s Destiny

Watch out for unnecessary mistakes. There’s an irony of the current economic engine. While there is more business, margins are also getting thinner. That’s why IBM took its PCs out of retail venues and is selling them online.Take a close look at your company. Are we sharp? Or, do we just think we are? When we sit around the conference table and talk about ourselves, we come away convinced that we are the best.Keep mining for new customers! Good times can mask future problems.

Marketing Tip: Never Underestimate the Telephone

When you mention "telephone" and "marketing strategy" in the same sentence, we instantly conjure images of being summoned from the dinner table to take a call from a telemarketer selling something we don't want or need. However, every call to your business is your opportunity to market. If someone calls asking for directions or business hours, provide the requested information and offer free quotes or brochures to entice the caller to visit your business. By doing this, you establish a relationship with a potential client through open lines of communication.
Practice Management

Accountants Use Industry Profiles Effectively

AccountingWEB is pleased to announce a partnership with First Research, Inc. to provide our members with the opportunity to purchase individual industry profiles in over 80 industries.If you are committed to understanding your clients' and prospects' businesses and separating your firm from its competition, then these Industry Profiles can help you achieve your mission. What are Industry Profiles?First Research, Inc. publishes targeted Industry Profiles on over 80 industries, written from a business development and marketing perspective.

The Increasing Role of Marketing In Your Firm's Success

An interview with Scott H. Cytron, owner of Cytron and Company. Scott delivers communications and public relations services to professional services organizations throughout the country. Scott’s writings have been published in many trade publications, including The Journal of Accountancy, The CPA Letter, Accounting Technology, The CPA Software News and the Ohio CPA Journal. Q: Do you think marketing has gained importance in the profession?

7 Ways to Gather Referrals for Your Business

7 Ways to Gather Referrals for Your Business to Make it More ValuableAn AccountingWEB WorkshopPresented by: Trent Kaeslin and Jennifer DayceResults Accountants' SystemsReferrals are still cited as the best way to gain new clients in professional services businesses today.

Participate in Expertise Marketing Survey

Would you like to see how professional service firms are trying to become more sensitive to the marketplace? Would you like to know the steps firms are taking to become more externally focused, and their early impressions about the effectiveness of their approaches?

How to Make Employee Suggestions Count

An important aspect of initiative that any employee can put into practice is making suggestions. Here are some tips on how to maximize effectiveness in making suggestions at work: Start in your own area. You can make the best impact in the area you know best. In your current job, look for ways to save money, improve service, or streamline processes. Experiment as necessary to test your ideas. Have a plan for implementation. Suggestions can sound like complaints if there is no plan for their implementation.
Technology

Possible Professional Internet Domain: YourName.cpa.pro?

A bid is underway to allow professionals a faster path to their marketplace on the Internet by creating a new top level domain of ".pro" for accredited accounting professionals.This would mean that every CPA may be able to register his or her professional domain name -- such as www.JohnnyBGood.cpa.pro -- allowing consumers the ability to identify registrants as credentialed professionals in an increasingly difficult-to-distinguish .com world.Additionally, .pro would be available to professional companies and associations, which can register on .pro and leverage the new extensions

Finding the Right PR Agency for You

Public Relations is more than just a little bit of free publicity. It is a function that can’t just rely on the same, tired routine for every client or every type of client for that matter. If you want to hire a PR firm you need to be sure you’re choosing the right one for the right job. Does the firm know your industry? Does it know your market?Public Relations is more than just getting your name in the paper.

Red Rover, Red Rover Send Your Referrals Right Over!

I’ve worked with an accounting firm for three years in marketing and every time I talk about consciously building up our referral network many partners roll their eyes. Complaints range from, not feeling comfortable “soliciting” business from someone else, getting the referral to follow through with their promise to send business over and keeping track of who had sent more business to who.Here are a few thoughts that may make this process easier, more painless and successful.First, forget about who has been sending business to whom.

Some Body Language Can Send Mixed Signals

Body language is a tool that is often overlooked in communication. As we talk to a person we tend to concentrate more attention on our words and forget what we are saying physically. Most people know that crossing arms is a signal of shutting down. Yet, how many times have you done this because you are shifting your weight and getting comfortable? You may think you are still open to this person, but the person talking to you may get a completely different message. Included in body language is tone of your voice.

Collaging - A New Way to 'Think Out of the Box'

We’ve all heard the term "thinking out of the box" and as worn out as those five words are, it really is a good goal to have if you’re trying to incorporate change into your firm. One problem in accomplishing this feat is getting the brain ready to actually go into the realm of the creative.

Pages


Already a member? log in here.