Of course, you're at a party to have fun—but there's no reason not to mix a little business with pleasure. You can find some new clients—the key is keeping everything low-key. Here are the steps to the perfect marketing plan.
Competition today is tougher, expectations are higher, and costs are increasing. To sustain growth and profitability, firms need to put an easy-to-use scorecard in place. Uncover what needs to be done and measured at your firm.
When it comes to “accounting marketing,” you're getting serious—this isn't about some late-night infomercial or selling Girl Scout cookies door-to-door. You are your brand. It's time to ask yourself the big questions.
Here are ten New Year's resolutions that every CPA can follow. Once you've begun the process of embracing these ideas, you'll probably see a difference in your attitude toward client service and business development!
Predominantly, when I meet with new firms and go over the Cloud accounting services opportunity, the first thing they want to do is start putting together a marketing plan. Most firms quickly find they're lost when they start this way.
Considering that professional services providers have traditionally charged an hourly rate, there are only two options, as I see it, to increase revenues – either they stop sleeping or they continually increase their hourly rate.
If you're being paid the same rate as five years ago and client demands have increased, it can lead to unprofitable client relationships and resentment. It may be time for your accounting firm to raise prices.
The nation's most progressive and largest accounting firms generate more leads through content-based offers, networking, and referrals, yet they aren't using technology to their advantage to find and resource leads.
Now is the perfect time to proactively build and manage your reputation on a local level. With tax season on the horizon, you should take steps over the next six to eight weeks to positively influence your reputation.
I've found that marketing is a lot like running. It's better to do a little of it consistently than do too much all at once. If you're out of shape, trying to run ten miles in a day won't solve your problem. It'll just make you sore less likely to get out there tomorrow.
What's your most powerful new business tool? For almost every accountant I talk to, it's word of mouth. But when I ask them what they're doing to grow their referrals, I'm often met with an uncomfortable silence.