LinkedIn

Practice

Three Attainable PR Goals Accounting Firms Can Set for 2014

Based on my history of breaking them moments after I've set them, I'm not a big proponent of setting New Year's resolutions.
Technology

How to Use LinkedIn to Grow Your Practice Part 2: Building Your Network

A great LinkedIn profile is good to have, but unless you use LinkedIn to build your network, you'll find yourself back at square one.
Education & Careers

Ohio Society Unveils New Women's Initiative

When the OSCPA surveyed its membership last year, more than 80 percent of women CPAs indicated they wanted the OSCPA to develop programs and activities specifically geared for female members.
Technology

How to Use LinkedIn to Grow Your Practice Part 1: Getting Started

LinkedIn is the most professional and business-oriented of the popular social media sites, but it's not just for job seekers or for making connections. LinkedIn can help you get things done, be more productive, and grow your practice.
Technology

Using Social Media for Business Part 3: How to Gain Followers on Your Company Page

Followership is the key to leadership. In the past, the culture of being a follower was falling in line, which was interpreted as being quiet and doing what you were told. Today, organizations that seek followership do so for much different reasons.
Technology

Using Social Media for Business Part 2: Setting Up a Company Page on Facebook and LinkedIn

In Part 2 of Michael Alter's social media series, you will learn how to create a company page on Facebook and LinkedIn as well as how to post and build followership.
Technology

Using Social Media for Business Part 1: Facebook vs. LinkedIn

Participating in social media is rapidly becoming a necessity for businesses. In 2013, we're seeing discussions among business owners shifting away from why to participate to where and how to get involved.
Technology

Social Media Week 2013: Here's a Heap of Helpful Articles

Happy Social Media Week 2013 everyone! To celebrate, we've provided links to twenty articles on our website that can help accounting and tax practitioners use social media to benefit their firms.
Technology

NJSCPA Launches 'Twitter Tuesday Tips' on YouTube

The New Jersey Society of CPAs (NJSCPA) recently started a weekly series of YouTube videos on social media secrets that can help businesses excel, with Twitter the initial platform featured.
Technology

Accountants' Social Media Use Focus of SocialCPAs Survey

When CPA Barry MacQuarrie started the "Social Media Survey" in 2010, he said social networking was still relatively new to the accounting profession. He was curious about how accounting professionals were using such sites as LinkedIn, Facebook, and Twitter.
Technology

LinkedIn's Updated Features and Expanded Services

LinkedIn has made several changes in recent months, including beefing up its contact features, profile options, and online content.
Technology

LinkedIn Tips Part 6: Lead Generation

In the final segment of Mark Lee's LinkedIn series, he covers what's probably of most interest to accountants – how to use LinkedIn to find prospective clients.
Technology

Social Media: Ten Things Accountants Should Never Do

If you're an accountant who has been experimenting with social media, this article is for you. It will be of particular interest if you've been disappointed by your social media experiences. And you're not alone if you started out with unrealistic expectations or misunderstood how social media works.
Technology

LinkedIn Tips Part 5: Groups

The groups likely to be most valuable to start-up practices will be those groups your client prospects belong to. You can find these by looking at the profiles of prospective clients on LinkedIn and scrolling down to see their groups.
Technology

Tax Reform Writers in Congress Want to 'Friend' You

Want to know where the next major tax reform legislation is coming from? You might check on Facebook, Twitter, or LinkedIn. Senate Finance Committee Chairman Max Baucus and House Committee on Ways and Means Chairman Dave Camp said they'll ask the public for tax law proposals via social media.
Technology

LinkedIn Tips Part 4: Recommendations and Endorsements

Mark Lee is back with Part 4 of his LinkedIn series to discuss using the recommendations and endorsements features.
Technology

LinkedIn Tips Part 3: Your Status

In Part 3 of his LinkedIn series for start-ups, Mark Lee explains how to use status updates – what works and what doesn't.
Technology

LinkedIn Tips Part 2: Getting Connected

In Part 2 of his LinkedIn series for start-ups, Mark Lee explains how to use the networking element of LinkedIn to connect with peers and potential prospects.
Technology

LinkedIn Tips Part 1: Getting Your Profile Right

I've long held the belief that LinkedIn is a serious online business networking tool, and it can be an effective tool for start-up practices. This is the first article in a three-part series where I'll explain how LinkedIn can help the solo practitioner.
Practice

Leveraging LinkedIn

Are the partners and senior staff in your firm leveraging LinkedIn, or do they simply start a profile and abandon it?