Internet

Technology

Why Google’s local search results is an opportunity for small accounting firms

If you are a small local accounting firm looking to grow your business, you want to be found on Google when someone enters a search into Google for an accountant in your area.
AccountingWEB Life

New Jersey CPA Society Facebook page surpasses 2,000 fans

The New Jersey Society of Certified Public Accountants (NJSCPA) recently announced that the NJSCPA page on Facebook has surpassed 2,000 fans.
AccountingWEB Life

Tips for engaging clients with Twitter

Twitter has been the social media success story of recent years, helped by the enthusiastic endorsement of journalists and celebrities. Now businesses are beginning to learn how to harness the site's power to grow their companies.
Practice Development

Search engine optimization and pay-per-click

Why is it necessary to spend all this time and money on organic search engine optimization (SEO)? Why can't you just buy the search phrases on Google? Well, they are two very different practices and yield very different results.
Practice Development

Online marketing for independent accounting and tax firms

Figuring out how to market your business online can be a confusing morass of gurus, geek-speak, and expensive programs. But, marketing comes down to three key elements.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
Practice Development

The importance of keywords to search engine optimization

For search engine optimization (SEO), keywords are the connector, the relationship between you and your prospects, established and indexed by the search engine.
Practice Development

Using SEO to increase quality, volume of Web site traffic

Search engine optimization (SEO) is the active practice of improving the quality and volume of traffic to a Web site from search engines. It involves optimizing a Web site to improve the visibility of the site and making its content and structure more relevant to key search terms.
Practice

Internet etiquette at work

It’s important to know what your organization’s policy is about personal Internet use. Saying you don’t know about the company’s rules is not an excuse.
Practice

Simple Web site tools to eliminate redundant phone calls

You have your Web site up, and you have outlined a description of your services, or staff biographies, and the name of the firm and your contact information. Equally as important, though, is the content you can provide that might be able to save you time.
Practice

Incorporating social media into training objectives

With the increasing uptake of social media and engagement, trainers have the opportunity to reach employees through entirely new mediums.
Practice Development

Inexpensive social media marketing in a slow economy

With money tight in a sluggish economy, firms must fine-tune their Web sites using search engine optimization (SEO) principles to take full marketing advantage of a business world where free social media is becoming increasingly popular.
Practice Development

Promoting your business using Facebook

Many businesses use Facebook purely as an opportunity to post link upon link. But to work as an effective business tool, online activity needs to take place as part of a dialogue, not a one-way broadcast.
AccountingWEB Life

How to use social media to find your next role

Social media is a great way to increase your profile and get recognized. Here are seven top tips to use social media to help you find your next job.
A&A

Web site community looks to build upon its "hip quotient" with release of hip hop single

How do you change perceptions about the accounting profession? Well, if you are the folks behind The Passionate Accountant.com, you release a hip hop single and mobile phone ringtone, naturally.
A&A

Intuit's Mint.com, Kelley Blue Book to help consumers reach car-buying goals

Kelley Blue Book, a provider of new and used car information, recently announced an agreement with Mint.com, a free online personal finance service from Intuit Inc.
Technology

Social media under the microscope

Has social media run amok, converting our personal information into a commodity?
Practice

Social media: How CPA firms can use Google Insight

There are many forms of social media a CPA firm can use other than Twitter or Facebook. Google Insight is one that oftentimes goes unmentioned, yet it is practical and enlightening because it reinforces traditional and easy-to-understand marketing tactics.
Technology

Intuit uses social media during service outage

Routine maintenance exposed a hole in Intuit's online infrastructure last week. According to the company, an accidental power failure took down both primary and backup systems, which, in turn, caused disruptions to several Web sites and online services.
Technology

Growing software for a growing enterprise

The market is buzzing with Intuit’s "connected services" approach, extending QuickBooks functionality via the Web. This might appear to be little more than an announcement of additional capabilities. But when you look deeper, you begin to understand what is really happening.

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