internet marketing

Technology

Increasing Conversion Rates of Your Website Visitors

What proactive steps can you take to target your advertising to people who are actively shopping online for accounting and tax services? Consider "behavioral retargeting."
Technology

Key Stages in the Inbound Marketing Process

One thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing. Brian Swanson has outlined the key steps in the inbound marketing process and provided details about each.
Technology

Website Traffic: What You Should Measure

Most firms invest in tracking ROI to evaluate their efforts and ensure effectiveness. So when it comes to your website and related inbound marketing efforts, the approach should be similar.
Technology

Technology Driving Growth for Small Businesses

What's driving growth for small businesses? According to 72 percent of small businesses surveyed recently by SurePayroll Inc., it's technology – not new hiring – as more companies are doing business online now than a year ago.
Technology

How to Keep Your Website Healthy

If your website is in ill health, or if your online presence is fading fast, a "health check" might be just what you need to revive your site. A health check opens up your website and looks at just how healthy it really is and what you can do to improve its prognosis.
Technology

A How-to Social Media Action Plan for Accounting Firms

PracticeWEB Marketing Manager Elizabeth McMahon has provided the following structured framework that can help your firm get the most out of social media tools.
Technology

How to Make Facebook Work for Your Firm

Is Facebook an effective marketing tool or a time-consuming burden? Experts say it could be either, depending on your firm's approach. So how do you build a profitable Facebook strategy? Our experts offer five tips.
Technology

Stand Out and Stay Ahead of the Competition

When you know who your competitors are and what services they provide, you can better plan your marketing efforts and messaging to stand out among your peers. A quick review of competitors' websites will reveal a lot.
Practice

Making More Time for Biz Dev (While Actually Working Less)

If you're like most busy accounting professionals I know, you probably aren't able to devote as much time to marketing your firm and as you'd like. I'm going to highlight a strategy that can help you achieve significant leverage from whatever amount of time you have.

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