Guest articles | AccountingWEB

Guest articles

Implementing a Performance-Based Compensation System

By Noah B. Rosenfarb, CPACompensation used to mean a fixed salary with annual increases. This model rested upon employee demands to be paid based on the number of hours worked and years of service. Today's compensation needs to reflect the “new” contract between employers and employees – where performance is rewarded regardless of effort or tenure. Pay-for-Performance ("PFP") systems tie compensation directly to specific business goals and management objectives.
Practice Management

Ten Things to Know About Bringing Home the Bacon in Your Firm

After all the business development buzzwords and tactics (web sites, brochures, seminars, articles, speeches, coaching, motivating, compensating and on and on) have dulled to a whisper, a few simple things remain. It boils down to a few fundamentals to understand about life as a public accountant, and a few outcomes that will result. Here are ten everyday realities about being a professional in a CPA firm:Know that being a good accountant means a lot more than understanding the technicalities.
Community News

Cause-Related Marketing: Embracing a Cause Just Makes Good Business Sense

Submitted by Steven Van Yoder Copyright 2003, Steven Van Yoder Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit. Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company's proven commitment to a worthy cause.
Education & Careers

Strategic Vision - All Firms Need It

This article provided by Gary Boomer, CPA, of Boomer Consulting. Vision is important if your firm plans to grow and prosper. The large firms spend considerable resources on visioning and strategic planning. Building consensus and gaining input from staff, managers, and owners is important. Perhaps your firm is smaller and doesn’t feel it can spend the resources on strategic planning. Based upon what the well-managed firms do, at a minimum, your firm should have a one-page strategic plan with measurable goals.
Community News

Overcoming Resistance to Change in Your Organization

By John C. Bruckman, Ph.D.A generation has grown up since the scientist and novelist C.P. Snow wrote that, until this century, social change was "so slow that it would pass unnoticed in one person's lifetime. That is no longer so. The rate of change has increased so much that our imagination can't keep up. Two of the most critical elements of leadership are the introduction and management of change. Many leaders have little or no training in the process.
AccountingWEB Life

How to Stay Motivated Day in and Day Out

By Kerry L. Johnson, Ph.D. It's 8am on Monday morning. You had a great weekend and wish it didn't have to end. Last week was finished with a bang but today you just don't feel the same motivation to win. As a result you walk in the office and immediately read your mail. Then you talk to another salesperson for an hour while sipping coffee. It's almost time for lunch. You avoid propsecting for customers due to the lack of time available before you eat. You're back at 1:30pm and realize you have a couple of letters to write. It's time to go home. You just wasted a day.
Community News

How to Write a Press Release For Your Firm

One of the most effective ways of promoting your business is by using public relations. And one of the best tools that small businesses have is the press release. An article that is written from your press release in a newspaper, ezine or magazine, or is covered on radio or television will carry more credibility with the public than an ad that you can buy in the media. As an extra kicker, once it's been published you can pay to have it reprinted as an advertisement.
Community News

Tips For Creating an Effective Employee Incentive Program

By Lisa A. Rozycki, Marketing Director, Reinsel & Company LLPEditor's Note: In an article published on AccountingWEB, Lisa Rozycki described how employee incentive programs can "Bring out the Best in Your Firm." Following up on this topic, Ms.
Practice Management

Teams at Work - Tips to Revive Tired Teams

Suzanne Willis Zoglio, author of Teams At Work: 7 Keys to Success, sheds some light on how to help build and foster team spirit and uncovers ways to rejuvenate once productive teams. Encourage innovation from the team. There's a little bit of entrepreneur in each of us, and being given the opportunity to take reasonable risk can renew member interest in the project. Identifying and improving on the work process may be just what a team needs for new energy.
Tax

Recruiting And Training Tax Preparers

By: Charles E. McCabeWhen I began my career in the tax business over 30 years ago, getting good tax preparers was not very difficult. My employer, H & R Block, Inc., had developed their income tax school a few years earlier as an ingenious method of recruiting and training tax preparers to support their rapid expansion. As a district manager and later a regional director, I was able to find plenty of good people who were willing to pay to take the Basic Income Tax course with no guarantee of employment.
Practice

Winning and Keeping Clients

By Richard Murphy, Strategy and Finance ConsultantNo business goes anywhere without work to do. This is as true of an accountant's practice as anything else. The successful firm will recognize it. This means they need a positive approach to winning and keeping clients. Client cash is the lifeblood of the business.Many practices think the art of keeping and winning clients is concerned solely with brochures or websites. It isn't. It is a whole firm activity encompassing everything it does, and everything it wants to be.
Education & Careers

Finding Ways To Make Your Employees Intrapreneurs

by Joyce GioiaIn our everyday work, we talk to a lot of people about what they want in their careers. It seems that many people--especially the young people we talk to--tell us that they're pretty happy doing what they're doing right now, but that eventually, they want to do their own thing. They want to own their own businesses. After all, that's the American Dream, right? Everybody wants to own his or her own business? Aren't entrepreneurs the kind of people who are most celebrated in our culture, these days, corporate or otherwise?
Practice Management

Ten Goals Worth Pursuing

Reprinted with Permission from "The Goals Guy". Personal Development The single best investment any of us can ever make is in our own personal growth and development. The accumulation of knowledge means everything to your future. Excellent Physical Health Your body impacts everything you do. Take good care of it through proper nourishment, exercise and rest. Rest, Relaxation and Renewal We must take good care of ourselves without feeling guilty. Building a Loving Family Family is the emotional core of our lives.
Community News

Seven Barriers to Becoming Customer Focused

By Sonia Cottrell, Marketing and Business Development, Deloitte, New ZealandSuccessful companies today are the ones that revolve their business around their customers. They focus on adding value by designing processes such as technology, training and employee compensation systems to support a strategy of customer-centricity that penetrates all areas of the organization, resulting in a concerted effort towards providing superior value.1.

Who Should Bear the Risk of Client Retention?

By Howard Holmes, CPAIn my experience, I have come across many horror stories regarding client retention. There are so many disaster rumors running rampant, it is a wonder that any practices are transferred at all. I'm here to set the record straight as a 20-year veteran of accounting practice sales brokering. Client Retention: The Real Story:The truth is that under circumstances involving an average amount of care and common sense, client retention for a new owner can be close to what would been experienced by the previous owner.
Practice

Organizations Must Innovate or Fade Away

By Bruce L. Katcher, Ph.D. President of The Discovery GroupAccording to Benjamin Franklin, "Insanity is doing things over and over again and expecting different results." Many organizations offer the same types of products and services to the same types of customers in the same way year after year. And, then they wonder why: The competition can offer the same products and services at a lower price; Their once high value products and services are now viewed by customers as commodities;  

Procrastination: Putting off today what you can do tomorrow

Reprinted with Permission By Kerry L. Johnson, Ph.D. Have you ever before procrastinated? Have you put off returning phone calls only to find that you are too embarrassed to return a call when you receive the third attempt from a caller. Have you ever put off doing an assignment for someone and then when it came due, you made an excuse in an effort to gain more time? Most of us procrastinate from time to time. Most of us also feel very guilty due to our perceived lack of personal self-control. But procrastination is not only undesirable, it is losing business for you.
Practice

How To Get Better Client-Centered Referrals

To get the best referrals, you need more than naturally occurring word-of-mouth. You need to have a program to actively elicit referrals from a number of services.You may think that clients will just give you referrals because they like you or your service. However, it doesn’t always happen this way. To have a top practice, you must do more than produce good work and wait for referrals to follow. Some clients are more likely to give referrals than are others. When you identify someone who is liberal with their referrals, cultivate them.
Practice Management

Creating a Professional Referral Team

Barry LaValley As you look at your business plan for the coming year, how are you going to build referral relationships in your community?
Community News

Ten Benefits of a Mission Statement

Reprinted with Permission from "The Goals Guy". A mission statement causes you to expand your perspective, and to examine your innermost thoughts and feelings.

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