Guest article

Education & Careers

Constant Interruptions: The Bane of Accountants

This won't come as news to you: We live in an interruption-oriented society. The ability to sneak off, to find quiet, or to rest is challenging in the age of mobile devices. What's more, the noise level has been increasing steadily.
Education & Careers

The Next Generation of Leadership

We're headed toward a massive transition at firms across the country as current leaders get closer to retirement. Some firms have successfully transitioned, others are preparing, and there are those that don't have any plans in place.
Practice

Who Are Your Real Competitors?

Don't overlook what might be your strongest competitors - the ones that aren't accounting firms at all. It all depends on your definition of what constitutes a competitor.
Practice

Validate Your Marketing with Google Trends

Many of us marketers go off our "gut," which can get us in trouble as many times as it can aid us. Google Trends allows us to test our gut with TONS of data that is free and readily available.
Education & Careers

Five Steps to Meeting Your CPE Requirements

As you may have learned the hard way, pushing CPE requirements to the back burner and telling yourself that you’ll get around to completing your hours at some point just doesn't cut it. You must be focused and have a plan in place.
Practice

Pricing Your Services, Part 2: Time and Money

Changing your pricing model is no simple task, but it is something beneficial for your clients and your firm. There are a number of investments of time and money that need to be factored into the overall pricing calculations for your firm.
A&A

Ruling Extends SOX Whistleblowing Protections

Following a recent ruling by the US Department of Labor's Administrative Review Board, accounting firms that do work for public companies may be far more vulnerable to whistleblowing claims under SOX.
Technology

Microsoft Office 2013 Crosses RTM Threshold

Microsoft Office 2013 has crossed an important threshold referred to in the industry as Release to Manufacturing (RTM). This means the development team has finalized the flagship suite and beta testing is complete.
Education & Careers

Tech Dinosaurs: Tape Recorders and Fax Machines Top the List

As part of its "Office Endangered Species" study, LinkedIn surveyed more than 7,000 professionals and asked which office tools and trends will most likely not be seen in offices by the year 2017, and what tools they dream of having.
Practice

Private Companies Growing; Sales Growth Slowing

At the recent "Analyzing America's Private Companies" summit in New York City, the sales growth, profitability, and significance of private businesses in the United States were among the topics of discussion.
Technology

Little Known Techniques for Opening Excel Files

David Ringstrom, an expert in Excel, explains hidden techniques you can use to give you more control when opening unfamiliar spreadsheets.
A&A

Proposed Whistleblower Standard Presents Challenges

The IESBA has issued an exposure draft intended to encourage accountants to blow the whistle on unethical companies or individuals; some of the changes may conflict with other ethical responsibilities.
Practice

Target the 'Right' Clients - Become Their Trusted Advisor

Adding business advisory services is essential to growing your firm, but you shouldn't offer these services to all your existing clients. Determine which clients you should "wow" and how to become their trusted business advisor.
Practice

What Did You Expect?

It's not that any of us purposely want to mislead our customers, but most of us are optimists. We want to communicate what we hope to deliver, and we often fear that under-promising could disappoint a customer.
Practice

10 Strategies to Improve Client Accounting Services

Clint Eastwood in "The Rookie" said, "If you want a guarantee, buy a toaster." There is no question that many CPA firms are conservative, but are they so conservative they are missing value-added opportunities?
Technology

Microsoft Reveals New Office 2013 Pricing Scheme

Earlier this week, Microsoft unveiled a major pivot in how it plans to market its flagship productivity suite in the future. In his latest article, David Ringstrom provides an overview of upcoming options.
Practice

Private Company Sales Growth Down Significantly

The rate of annual sales growth among privately held US companies has slowed significantly, to around 5.4 percent currently from nearly 11 percent in January, according to new data from Sageworks Inc.
Practice

The Payroll Pull

Managing a payroll company isn't for the faint of heart. No matter what's happening at any given moment, people expect to get paid - even after a being struck by a natural disaster.
Practice

The 40/40/20 Marketing Rule

The 40/40/20 rule says that 40 percent of the success of your direct marketing campaign will depend on your list selection, 40 percent on your offer, and only 20 percent of your success will be attributed to your creative execution.
Technology

Transposing Data in Excel Worksheets

Excel expert, David Ringstrom, CPA, shows you how you can transform a list of data into a columnar list.

Pages

Voice of the Editor

Results from a recent AICPA survey disclosed the two top priorities for CPA firms as they plan for the future: bringing in new business and finding talent. Our goal at Sift Media is to help our readers deal with the issues most important to them. One way in which we are doing this is through the launch of our new recruitment/placement service, Going Concern Jobs. Check it out today for your talent needs.
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