Guest article

Practice

The Tools That Build Brands

What identity do you want your firm to have? What do you want people to think of when they hear the name of your firm? Once you've identified your firm's desired positioning, the next step is to plan the branding strategy that will make it a reality.
Practice

Three Indicators of Creditworthiness for Your Business Clients

Are your business clients applying for a loan? Sageworks Research Specialist Mary Ellen Biery outlines three indicators of creditworthiness and how your clients can improve them.
Practice

Maintaining Wage and Hour Compliance in 2013

Over the past six years or so, wage and hour lawsuits have become, if not commonplace, extremely prevalent. This trend, fueled by a large number of workers displaced following the financial crisis and stoked by successful settlements and court rulings over the past several years, is unlikely to end anytime soon.
Practice

[Blank] Your Way to a Better Brand

Imagine that your firm comes up in a conversation between two business people. One says, "Smith and Jones, CPAs, sure, I've heard of them. They're the [blank] firm." Now, what do you want the [blank] to be? That's brand positioning.
Practice

Top Priorities: Improve Your Marketing, Business Development

A recent survey of CPA firms by Sageworks' ProfitCents Professional Services identified marketing and business development as among the most important management issues facing these establishments.
Practice

Twelve Voice Mail Greetings That Will Make You Laugh

Jeff Davidson, "The Work-Life Balance Expert," had some extra time on his hands this week and had probably heard one too many voice mail greetings. Here's his solution to run-of-the-mill recorded greetings.
Practice

Tips for Running a Productive Meeting with Small Business Clients

Handling a client meeting with professional efficiency does not mean ticking through agenda items with military precision. The meeting needs to be handled with efficiency and finesse. Preplanning ensures the meeting will be productive and efficiently managed.
Practice

What Makes Your Accounting Firm Stand Out?

Is your firm unique? If so, in what ways? Would your clients agree, or is that something employees of the firm, or maybe just the partners, want to believe?
Education & Careers

Cross-Generational Conversation with the Elephants in the Room

While there's comfort in talking with like-minded individuals and supporters, greater progress is made when being inclusive and inviting to prominent seats at the table those who are unaware of issues or who might have biases.
Practice

Platypus Marketing

At some point in your career, it's likely that you've been involved in a project that seemed to meander endlessly without any real direction. It could be a marketing project or just about anything else. In marketing, there's a name for a project like this: the platypus.
Practice

Here Comes the Baby Boomer Bubble – Valuing Your Practice for Partner Retirements

There is constant reference by the news media about the aging of the Baby Boomers, but I, for one, did not know exactly what it meant. So, I "Googled" it. What I found is not good news for the accounting profession.
Practice

Where to Find Your Next Small Business Client

Successful CPA firms know that while business may be great today, there's no guarantee for tomorrow. That's why it's important that you're constantly thinking ahead - constantly considering where you'll find your next clients.
Practice

What Is Your Practice Worth in the 2013 M&A Market?

Tax season 2013 is over and the M&A frenzy will pick back up again where it left off. So, what's your practice worth? What can you expect whether you're a buyer or seller? One thing is for sure – baby boomers are selling at a rate the profession has never seen before.
Practice

Are You At Risk of Losing Clients?

Knowing just how satisfied clients are with your services might be difficult if not impossible to gauge on a daily basis. For accountants, recognizing whether clients are considering shifting to another service provider is not always blatantly obvious.
Practice

Implementing Social Media and Networking Strategies to Market Your Firm

Exposure is vital to the growth of your firm, but the different channels can be intimidating. With endless social media avenues, websites, and networking events, it's easy to get overwhelmed.
Education & Careers

Your To-Do List: Unforeseen Events Will Happen

No matter how well we organize our to-do lists and how productive we are in handling the products and tasks, invariably, unexpected obligations, interruptions, and other developments arise that are going to throw us off.
Education & Careers

Next-Generation Skill Sets We Need Now

Currently, there's a mismatch of skills between many of the unemployed and skills needed now and going forward. This isn't just about technology, as you will see, and it applies to various levels of seniority.
A&A

Complying with the Foreign Corrupt Practices Act

The DOJ and SEC recently published a guide that provides insight into the Foreign Corrupt Practices Act and how the agencies carry out their ongoing fight against corruption within companies throughout the world.
Practice

New Client Auditions: How to Know if a Prospect Is Right for You

To ensure a new client audition is successful, you must know the profile of your existing client base. Knowing why your most successful clients are a positive fit for your business will help you weed out potential clients who would not be a good fit.
Practice

Minimizing the Risk of Background Checks

Hiring is an expensive, time-consuming process – employers want to make sure they get it right the first time. For many employers, background checks represent a key tool in ensuring the people they hire are trustworthy and have the skills, experience, and education they claim to possess.

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