Guest article

Practice

The Inverted Pyramid - Does This Look Like Your Firm?

There's no question that the most profitable firms (defined as high-per-partner income) in our profession have figured out that leverage and a well-managed pyramid are key ingredients. Why is it then that so many firms are struggling with just the opposite?
A&A

Affordable Care Act Makes It Less Likely That Businesses Will Hire New Employees

The Affordable Care Act is decreasing the likelihood that businesses will hire new employees, according to a new survey by Sageworks, a financial information company.
Technology

Technology Consultants Must Lead to Succeed

In this ever-changing world of technology and solutions in the small business accounting world, it's natural for consultants to be overwhelmed by all the vendors in the market who claim to have the best solution in their market space.
Education & Careers

When Unwanted Events Happen to Good Accountants

If managing a professional practice was easy, anyone could do it. Today, in particular, we are all continually besieged by too many things competing for our time and attention.
Tax

Maximizing Returns or Unethical Tax Avoidance?

Companies that take advantage of the varied tax laws of different countries to limit their tax payments claim they're maximizing shareholder returns. The result is that US companies hold huge cash reserves in countries with low tax rates.
Practice

Managing the Rise of Baseless Whistleblower Retaliation Claims

In fiscal 2012, the US Department of Labor's Occupational Safety and Health Administration (OSHA) reported that employees filed almost 2,787 whistleblower retaliation claims.
Technology

Google Authorship: Taking Your Niche a Step Further

Google Authorship is helping small- to midsize business owners improve SEO, develop a personal brand tied to their business, improve click-throughs, and increase lead generation from the Internet.
Practice

How Entrepreneurs Should Use Their Accountants

While "big data" has become a buzzword and the ability to readily capture data to inform business decisions has significantly increased in recent years, overlooked in this data grab is the importance of financial data and accountants, specifically.
Practice

Creating Must-Read Marketing E-mails

E-mail is one of the most widely used marketing tools. But with so many marketing e-mails out there, it takes skill and practice to cut through the clutter. Here are a dozen tips that will help you do just that.
Education & Careers

A Generation's Worldview from the Campus

An understanding of today's undergraduate college students is vital to the effectiveness of our nation's colleges and universities and to the quality and skills of our future workforce.
Education & Careers

Midyear Motivation: Four Tips for Getting Energized

We have reached the midyear point when people may not be feeling as motivated as they were months ago when New Year's resolutions were being made. The good news is that there is still time to make the most of the remaining year.
Practice

Marketing Turned Outside In

We've all heard the expression "content is king." Well, when it comes to marketing, that's becoming all the more true, according to a presentation about inbound marketing at the 2013 Association for Accounting Marketing Summit.
Practice

Building Your Brand

Your firm's brand is the image that is continuously presented to the outside world, customers, prospects, and the greater community your small business serves. The process of branding your firm is about leveraging who and what your business is known for - your brand is your business identity.
Practice

Top Priorities for CPA Firms: Retaining and Training Staff

Staffing is among the top management issues facing CPA firms, according to a recent survey by Sageworks. That's not surprising, considering many firms are experiencing a staffing crisis as they lose significant percentages of top staff.
Practice

Partner Succession - It's All about Client Transition, Retention

CPA firms are wrestling their way through partner retirements and the accompanying succession issues in numbers that the profession has never seen before. It's the baby boomer bubble, up close and personal.
Practice

Logo Logic

A logo is probably the most visible – and versatile – branding tool there is. And when you consider the most famous logos, like the Nike swoosh or McDonald's arches, it's easy to see how valuable they can be.
Tax

IRS Confirms Plans to Retire Two e-Services Products in August

The IRS announced it will retire the Disclosure Authorization and Electronic Account Resolution e-services products August 11. The IRS stated it increased the number of employees and improved its internal processes in response to this change.
Education & Careers

The Cross-Generational Mind-set of Young Veterans

As a result of wars during the lifetimes of Gen Yers/Millennials, we have a large pool of veterans who, as a group, are recognized, thanked, and celebrated by our country's population. But when they join the civilian ranks, many face difficulties getting jobs.
Practice

Mergers: Five Structures and Determining Worth

With merger mania heating up in the accounting world, it's likely most firms are either being eyed or are ogling another firm to achieve growth or, in some cases, to achieve a combination of growth for some partners and succession for others.
Practice

Change Your Firm and Yourself: Just Do It

For ten years, Joe Evers, a CPA who owns a small practice in Phoenix, Arizona, attempted to work more proactively with his clients, but he was never able to move his firm in the direction he was hoping for.

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