The emergence of digital marketing has significantly changed the accounting marketing profession. It used to be that if your firm had a website that provided basic information about your practice and a list of services, then you were set. However, this formula is no longer valid.
Policy and standardization, the development of a consistent firm-wide process around workflow and document management, make up the second of four pillars we will explore in this document management article series.
Your firm may be successful today, but everyone knows that success can be fleeting unless you're continuously thinking ahead to identify and win the next client. The key to developing a strategy for winning new clients is to answer these key questions: Why? Who? What? How?
Given the significant danger of losing clients or not attracting new ones because of intergenerational issues, Phyllis Weiss Haserot offers seven ways to achieve rapport with clients of different generations.
Nearly all of us give business-related gifts from time to time. Maybe you need to thank an employee who has gone above and beyond, or maybe you need to thank a client. Whatever the reason, choosing just the right gift can be a challenge.
Have you ever wondered why almost every retailer has some variation of a customer loyalty program? Research studies have proven time and again that loyal clients spend more and provide free word-of-mouth advertising.
If you are like most professionals responsible for marketing an accounting practice, you no doubt are familiar with the term Search Engine Optimization or SEO. For a large number of accounting professionals, however, SEO is like a mystical marketing tactic.
PwC guest writers Stephanie Maxwell, David Steiner, and Scott Stein focus on the advent of big data as well as solutions and tools that may be leveraged by best-in-class tax departments to make the transition to an efficient and effective member of the digital universe.
A new study shows that the ethical behavior of younger workers differs from that of older generations. Business leaders should strengthen their ethics and compliance programs to address these differences.
With more than 1.3 million Intuit QuickBooks users alone accessing the online version, it's time for every accountant to take a look at what Cloud computing can offer for streamlining the process of everyday tasks.