Guest article

Practice

Spot Trends and Reduce Information Overload

If you're adept at spotting significant industry trends, you can cut down on the amount of extraneous information that otherwise competes for your attention.
Technology

Tips for Developing Effective Mobile Websites

The emergence of digital marketing has significantly changed the accounting marketing profession. It used to be that if your firm had a website that provided basic information about your practice and a list of services, then you were set. However, this formula is no longer valid.
A&A

Benchmarking for Competitive Advantage: Best Practices, Metrics, Pitfalls

Businesses often want to see how their company's financial performance stacks up against the competition, but it's difficult for accountants to find quality data on comparable, private companies.
Technology

Four Pillars of Document Management: Part 2 - Policy and Standardization

Policy and standardization, the development of a consistent firm-wide process around workflow and document management, make up the second of four pillars we will explore in this document management article series.
Practice

Accounting Firms Showing Signs of Economic Growth

Now that the economy is on the upswing, accounting firms are encouraged to target certain industries that were popular five to ten years ago.
Practice

How to Win Your Next New Accounting Client

Your firm may be successful today, but everyone knows that success can be fleeting unless you're continuously thinking ahead to identify and win the next client. The key to developing a strategy for winning new clients is to answer these key questions: Why? Who? What? How?
Education & Careers

Seven Steps to Great Relationships with Intergenerational Clients

Given the significant danger of losing clients or not attracting new ones because of intergenerational issues, Phyllis Weiss Haserot offers seven ways to achieve rapport with clients of different generations.
Technology

Is a Hybrid Cloud a Reality for CPA Firms?

In short, no. It may be a matter of nuance of terms but, nonetheless, an important aspect to hone in on so we can get a truer picture of things.
Technology

Four Pillars of Document Management: Part 1 - Interoperability - Accounting Firm Technologies Working Together

Using an overlay of software, services, and technologies to manage work is no longer the exception, it's the norm. How well these products work together is termed "interoperability."
Practice

Gifts That Keep on Giving: Choosing the Right Business Gift

Nearly all of us give business-related gifts from time to time. Maybe you need to thank an employee who has gone above and beyond, or maybe you need to thank a client. Whatever the reason, choosing just the right gift can be a challenge.
Practice

Long-term Customer Loyalty Pays Off

Have you ever wondered why almost every retailer has some variation of a customer loyalty program? Research studies have proven time and again that loyal clients spend more and provide free word-of-mouth advertising.
Technology

Demystifying Search Engine Optimization

If you are like most professionals responsible for marketing an accounting practice, you no doubt are familiar with the term Search Engine Optimization or SEO. For a large number of accounting professionals, however, SEO is like a mystical marketing tactic.
Technology

Leveraging Big Data in the Modern Tax Function

PwC guest writers Stephanie Maxwell, David Steiner, and Scott Stein focus on the advent of big data as well as solutions and tools that may be leveraged by best-in-class tax departments to make the transition to an efficient and effective member of the digital universe.
Practice

Ethical Behavior Differs Among Generations

A new study shows that the ethical behavior of younger workers differs from that of older generations. Business leaders should strengthen their ethics and compliance programs to address these differences.
Practice

Thanks to the Supreme Court: Narrower Definition of "Supervisor" Provides Opportunities for Employers

On June 24, 2013, the US Supreme Court narrowed the definition of who qualifies as a "supervisor" for the purposes of harassment cases. This holding is a significant win for employers.
Practice

"Cinnamon Girl" - A Corollary for Getting New Clients

Back in college, my friend John knew something that took me decades to learn: When the sparks are flying and you let the interest build, the other party can't wait to hear from you.
Technology

Mobilizing the Cloud for Small Business Accounting

With more than 1.3 million Intuit QuickBooks users alone accessing the online version, it's time for every accountant to take a look at what Cloud computing can offer for streamlining the process of everyday tasks.
A&A

Uncertain Prognosis: Industries Impacted by Health Care Reform

With key provisions of the Patient Protection and Affordable Care Act kicking in soon, industries navigating through a new health care environment present opportunities for accountants.
Practice

The 'Stuff' of Marketing: Collateral Pieces

Collateral is the "stuff" of marketing: brochures, postcards, fact sheets, and the like. Collateral pieces are tangible things that we're all familiar with, so they're easy to talk about.
Practice

How to Attract Clients and Promote Your Payroll Business

Customers may be interested in trying your payroll services as an extension to existing services if they see a benefit to making a change from what they are currently doing.

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