Guest article

Technology

How to Use LinkedIn to Grow Your Practice Part 1: Getting Started

LinkedIn is the most professional and business-oriented of the popular social media sites, but it's not just for job seekers or for making connections. LinkedIn can help you get things done, be more productive, and grow your practice.
Practice

How to Use Your Firm's Financial Performance as a Selling Point

Looking at the net profit margins of financial statements from September 2012 to September 2013, accounting firms were the second most profitable industry in the Sageworks database.
A&A

Called to Account: Preparing for Upcoming FASB Changes to Lease Accounting and Reporting

With the news that the FASB – in conjunction with the IASB – intends to formally move forward with plans that will fundamentally alter the way that leases are accounted for on financial statements, businesses are recognizing they will need to adapt.
Practice

Marathon Marketing

I've found that marketing is a lot like running. It's better to do a little of it consistently than do too much all at once. If you're out of shape, trying to run ten miles in a day won't solve your problem. It'll just make you sore less likely to get out there tomorrow.
Technology

Key Stages in the Inbound Marketing Process

One thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing. Brian Swanson has outlined the key steps in the inbound marketing process and provided details about each.
Practice

Succession Planning: Cover These Four Bases for Every Retiring Partner

Every firm is working through the succession maze and dealing with the exit of key partners in the firm. It's the Baby Boomer bubble up close and personal, which I have written about and which every firm that I work with is dealing with.
Practice

Ten Ways to Boost Your Referrals

What's your most powerful new business tool? For almost every accountant I talk to, it's word of mouth. But when I ask them what they're doing to grow their referrals, I'm often met with an uncomfortable silence.
Technology

Using Social Media for Business Part 3: How to Gain Followers on Your Company Page

Followership is the key to leadership. In the past, the culture of being a follower was falling in line, which was interpreted as being quiet and doing what you were told. Today, organizations that seek followership do so for much different reasons.
Practice

How an Accounting Firm Can Create an Industry Niche

Michael Bohinc, CPA, is a baseball nut, the son of a plumber, and the owner of Keeping Score, Inc., an accounting, tax, and business management advisory services firm. So he combined his background as he developed an industry niche focused on plumbing and HVAC contractors.
A&A

Whistleblowers Need Encouragement, Not Roadblocks

The Dodd-Frank Act expanded existing whistleblower programs, providing cash rewards for significant information given to the SEC. Despite these efforts to stimulate whistleblowing, companies are putting limits on how much (or how little) their employees can report fraud.
Technology

Using Social Media for Business Part 2: Setting Up a Company Page on Facebook and LinkedIn

In Part 2 of Michael Alter's social media series, you will learn how to create a company page on Facebook and LinkedIn as well as how to post and build followership.
Practice

Mandating Flu Vaccines: What Employers Should Know

Seasonal flu is not only unpleasant, it's expensive. Each flu season, nearly 111 million workdays are lost because of the flu, which represents approximately $7 billion per year in sick days and lost productivity.
Technology

Four Pillars of Document Management: Part 4 - Optimizing Workflow

Workflow, a sequence of connected steps or tasks, impacts the efficiency of a firm. In this article we will explore workflow, the fourth and final pillar of this document management article series.
AccountingWEB Life

Mastering Your "To-Be" List

Virtually every accounting professional maintains some type of to-do list. However, how often do you compose a "to-be" list containing a roster of the characteristics and traits that you'd like to attain, develop, or improve upon?
Technology

Maximizing Social Media for Each Generation

Since interest in social media as a key marketing strategy shows no signs of waning, I thought I'd share responses I prepared when I served as a panelist during the New York Women in Communications Social Media Week event, "Bridging the Generation Gap: Reaching Baby Boomers, GenX, and Millennials."
Practice

Three Tips for Better Meetings with Your Accounting Firm's Clients

The most important client meeting is when you’re tasked with presenting the client your financial analysis. Making the most of this meeting can do wonders for establishing client trust and retention.
Practice

Advantages of Adding Niche Services to Your Accounting Practice

Regardless of the industry, all businesses have a need for an accounting firm. For Tom Palm, identifying the industry his firm wanted to work with was a strategic decision that helped him grow his business. Read why the niche approach works.
Technology

Website Traffic: What You Should Measure

Most firms invest in tracking ROI to evaluate their efforts and ensure effectiveness. So when it comes to your website and related inbound marketing efforts, the approach should be similar.
Technology

Four Pillars of Document Management: Part 3 - The Economics of Digital Document Storage

The economics of storage, a critical factor with document management, is the third of four pillars we will explore in this document management article series.
Practice

Top Five Ways Accountants Can Use Industry Data

Many accounting firms tout their "excellent customer service" as what sets them apart from competitors, but if everyone is bragging about the same thing, are they truly unique?

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