Guest article

Education & Careers

Reduce Stress Through Daily Reflection

Reflection is something I do a lot of – I have for many years quite regularly in my daily or weekly goings on. At certain holiday times and other milestones every year, I reflect on my year and perspectives at that snapshot in time.
Practice

Is Value-Based Pricing a Good Idea for Professional Services Firms?

Considering that professional services providers have traditionally charged an hourly rate, there are only two options, as I see it, to increase revenues – either they stop sleeping or they continually increase their hourly rate.
Education & Careers

Tackle Three Small Annoyances Early in the Morning for a More Productive Day

Work-life balance expert Jeff Davidson says that if you can address three small annoyances early in the workday, you often are able to clear away "space" to be at your best more often.
Practice

Watch Out for UFOs - Worker Centers as 'Union Front Organizers'

Nonunion companies usually work to keep an eye out for signs of union organization among their workforces. However, they are generally focusing on unions and union organizers, not nonprofit groups like "worker centers."
Technology

Top Five Tips on What Makes a Facebook Company Page Great

Taking steps to make your Facebook company page great will increase the exposure of your business, which could result in increased sales. Consider these top five tips from Michael Alter.
Practice

Tips for Unique and Affordable Gifts for Your Clients

Telling clients you appreciate them goes a long way in building loyalty. Follow these gift-giving tips for the holidays or during busy season and make all of your client meetings a little more rewarding.
Tax

The Big Boon of the Marketplace Fairness Act of 2013

Over the last year or so, the Marketplace Fairness Act has gotten a lot of coverage. Although the act passed in the Senate, the House of Representatives hasn’t yet voted on its passage, and in some circles, there’s concern it won’t pass.
Practice

How to Build a Better Call to Action

Marketing expert Jack LaRue of Thomson Reuters Tax & Accounting offers some tips that can make your marketing campaign calls to action more effective.
Technology

Increasing Conversion Rates of Your Website Visitors

What proactive steps can you take to target your advertising to people who are actively shopping online for accounting and tax services? Consider "behavioral retargeting."
Practice

Why Frequency Matters in Marketing

All too often, small accounting firm owners will try something once, expect immediate results, and then draw the conclusion after a couple of weeks that it was or was not effective.
A&A

What Are Analytical Procedures and When Are They Used?

Analytical procedures are used by accountants in multiple levels of service, and they are critical to evaluating financial data and variations that occur in financial data.
Education & Careers

Indicators You're Living a Saner Life

Several indicators – what you might call moments of truth – let you know you’re on the path to a freer, saner life. For openers, you awake naturally each morning without an alarm clock.
Practice

How and When to Raise Your Accounting Firm's Prices

If you're being paid the same rate as five years ago and client demands have increased, it can lead to unprofitable client relationships and resentment. It may be time for your accounting firm to raise prices.
Technology

Using Technology to Ensure 2014 Is the Year of Your Customer

Now is the time to examine how you've been interacting with your prospects and customers. It's important to determine what did and didn't work this year in order to put tools in place to enhance and better monetize those relationships.
Practice

How Federal Contractors Can Navigate the Maze of Affirmative Action Compliance

This summer, Tufts Associated Health Plans Inc. agreed to pay more than $370,000 to settle allegations that it violated federal contract compliance regulations by retaliating against victims of discrimination.
Education & Careers

CPAs Say Working with a Business Coach Gives Them 'Cutting Edge'

There is a strong trend among the up-and-coming generation of CPAs who find it beneficial to use a professional business coach to help grow their practice.
Technology

How to Use LinkedIn to Grow Your Practice Part 2: Building Your Network

A great LinkedIn profile is good to have, but unless you use LinkedIn to build your network, you'll find yourself back at square one.
Practice

Year-End Family Business Strategy and Preparation

The holiday season offers numerous opportunities to enjoy the family and bring them closer together. These special times may also be good for engaging family members in meaningful discussions about the family business.
Education & Careers

Five Symptoms of Intergenerational Stressors and Stress Busters

Unresolved intergenerational tensions can cause stress that decreases engagement, productivity, and, ultimately, profitability. The symptoms are likely to strike workers at all levels and management – up to the top.
Practice

How to Build and Manage Your Local Reputation

Now is the perfect time to proactively build and manage your reputation on a local level. With tax season on the horizon, you should take steps over the next six to eight weeks to positively influence your reputation.

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