Articles by Scott Cytron

Practice

HARO: Easy-to-Use, Low-Hanging PR Fruit

Scott Cytron has a public relations tip for you that has brought success to one of his clients no less than three times in the last month. It’s HARO (Help a Reporter Out), a database that enables you to respond to reporter queries that you normally would never know about, all for free and with a very minimal time commitment.
Practice

Three Attainable PR Goals Accounting Firms Can Set for 2014

Based on my history of breaking them moments after I've set them, I'm not a big proponent of setting New Year's resolutions.
Education & Careers

Resigning a Client: Four Years Later, It Was the Right Decision

No matter what type of business you're in, it's never easy to resign a client. Yet, the benefits far outweigh the drawbacks. We resign clients based on a number of reasons.