Articles by Sally Glick | AccountingWEB

Articles by Sally Glick

Big Results for Small Firms Through Alliances

It's not about the numbers, it's about the relationships. Alliances and partnerships are the key to referrals and long-term growth.

Public Relations Should Be Kept in Your Firm’s Mix

Building relationships with the press should not be overlooked as a way for your firm to receive some great exposure and to help build its reputation within the business community.

Top Ten, Easy-to-Follow Marketing New Year's Resolutions for CPAs

Here are ten New Year's resolutions that every CPA can follow. Once you've begun the process of embracing these ideas, you'll probably see a difference in your attitude toward client service and business development!

End of Year - There Isn't a Better Time for Marketing!

While your client service schedule may seem a bit overwhelming to you in December, this is actually a perfect time for you to add real value to your client interactions.
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