Articles by Roy Keely

Technology

Is a Hybrid Cloud a Reality for CPA Firms?

In short, no. It may be a matter of nuance of terms but, nonetheless, an important aspect to hone in on so we can get a truer picture of things.
Practice

Validate Your Marketing with Google Trends

Many of us marketers go off our "gut," which can get us in trouble as many times as it can aid us. Google Trends allows us to test our gut with TONS of data that is free and readily available.
Technology

Dumb Down Your Smartphone

Thanks to our smartphones (along with tablets, other handhelds, etc.) we no longer have to fret about having nothing to do.
Technology

Leveraging technology tools in your firm

Leverage and accounting firms go hand in hand. While many of us grasp the staff leverage concept, we rarely understand how to properly leverage other aspects of our business effectively. That being said, the chief tool in each of our offices is technology.
Practice

Flat world update: Use social media internally to flatten your organization chart

Commerce is now global, accessible, and available to all– the world has been deemed flat With all this talk about how flat the world is, it’s amazing how hierarchal our companies and institutions are, especially as professional service firms whose titles create a class system of their own.
Practice

Google Places: A social media 'how to' for CPA firms

Want to be found? Of course the answer is yes. One of the best ways to be found in your local area as it relates to Google searches is to ensure your business is set up with Google Places.
Practice

Social media: How CPA firms can use Google Insight

There are many forms of social media a CPA firm can use other than Twitter or Facebook. Google Insight is one that oftentimes goes unmentioned, yet it is practical and enlightening because it reinforces traditional and easy-to-understand marketing tactics.