Articles by Michelle Golden

Practice Management

Operating and growing in a down economy

By Michelle Golden, President, Golden Marketing Inc.So far, CPA firms seem to be feeling limited impact from the economic downturn. Some firms are seeing a bump in "average days in A/R" as business clientele slow their payments due, in turn, to their dipping receipts. Other firms report the heartbreaking scenario of trying to assist vulnerable clients take measures to remain solvent—scaling back, if not ceasing, operations.
Practice Management

Who Are Your Best Clients? And What Do You Do Once You Know?

By Michelle Golden
Practice Management

Using Industry Profiles to Improve Your Business, with Wil Brawley and Michelle Golden

Using Industry Profiles for Sales Call Preparation, Business Valuations, Audits and More!Presented by Wil BrawleyVice President of Marketing for First Research and Michelle Golden, President of Golden Marketing Resources

Improve Business Skills by Being an Active Listener

Thursday’s workshop at AccountingWEB featured Michelle Golden of Golden Marketing Resources who shared ideas about active listening. "Active listening and reflective listening are the most effective techniques to use. Active listening is when you have a genuine interest in what the speaker has to say. Reflective listening takes active listening a step further. It mirrors what the speaker is saying, allowing him or her to gain a fresh perspective on what s/he has just communicated."

Active Listening: The First Step in Excellence, with Michelle Golden

Presented by: Michelle Goldenof Golden Marketing ResourcesSession Moderator: Michelle Golden founded Golden Marketing Resources to implement business development and management solutions within small to mid-sized professional service firms.

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