Internet-based tools have become so varied and easy to use that almost all firms can take advantage of them to build a professional presence using their websites, e-mail, social media, blogs, videos, and SEO.
This is part one of four of a "Marketing Your Practice" series.
Websites, which initially served as "glorified business brochures," are no longer acceptable as such. Today, visitors and clients expect much more.
When meeting with clients, accountants may be most comfortable getting down to business by crunching numbers and going through reports. This approach may seem logical, but it's not always the best approach for relationship building.
Accountants can expect to take only so much strain when putting in seemingly endless hours during busy season, but firms can offer ways to help. In addition, staffers can take measures to ease stress during a time when being overloaded with work tasks can be an everyday occurrence.