Articles by Michael Alter

Technology

Establish Your Business Presence Using the Web

Internet-based tools have become so varied and easy to use that almost all firms can take advantage of them to build a professional presence using their websites, e-mail, social media, blogs, videos, and SEO.
Technology

Creating a Branded Signature in Microsoft Outlook

An e-mail should be handled with the same level of care as a message leaving your office on company letterhead - it should include a signature that's professional and branded to promote your business.
Practice

Tips for Improving Your Website

This is part one of four of a "Marketing Your Practice" series. Websites, which initially served as "glorified business brochures," are no longer acceptable as such. Today, visitors and clients expect much more.
Practice Development

Top Ten Ways to Take a Consultative Approach to Client Meetings

When meeting with clients, accountants may be most comfortable getting down to business by crunching numbers and going through reports. This approach may seem logical, but it's not always the best approach for relationship building.
Practice Management

Maintaining Work-Life Balance during Busy Season

Accountants can expect to take only so much strain when putting in seemingly endless hours during busy season, but firms can offer ways to help. In addition, staffers can take measures to ease stress during a time when being overloaded with work tasks can be an everyday occurrence.

Pages