Articles by Michael Alter

Practice

How to Make Your Employees Happy

Yes, it's important, and there's a lot more to it than dress-down Fridays.
Practice

Rethinking Your Firm's Sick Days Policy

It’s the time of year where everyone is sick. It’s not unlikely you’re reading this to the sounds of coughing fits and sneezing attacks in the background. It’s also a time you might be reconsidering your firm’s sick day policy heading into 2014.
Education & Careers

Lessons for 2014 from Three Renowned and Successful Businessmen

One of the most important things you can do for your firm is to continue learning. The people who help their businesses achieve new heights are the ones who are continually learning how to get better.
Practice

Client Gift Idea: Build the Relationship

It can be difficult to buy gifts for clients, because you don't want to get something they might simply like, you want to get them something that will help them remember you and refer your services.
Technology

Top Five Tips on What Makes a Facebook Company Page Great

Taking steps to make your Facebook company page great will increase the exposure of your business, which could result in increased sales. Consider these top five tips from Michael Alter.
Practice

Tips for Unique and Affordable Gifts for Your Clients

Telling clients you appreciate them goes a long way in building loyalty. Follow these gift-giving tips for the holidays or during busy season and make all of your client meetings a little more rewarding.
Technology

Using Social Media for Business Part 3: How to Gain Followers on Your Company Page

Followership is the key to leadership. In the past, the culture of being a follower was falling in line, which was interpreted as being quiet and doing what you were told. Today, organizations that seek followership do so for much different reasons.
Technology

Using Social Media for Business Part 2: Setting Up a Company Page on Facebook and LinkedIn

In Part 2 of Michael Alter's social media series, you will learn how to create a company page on Facebook and LinkedIn as well as how to post and build followership.
Technology

Using Social Media for Business Part 1: Facebook vs. LinkedIn

Participating in social media is rapidly becoming a necessity for businesses. In 2013, we're seeing discussions among business owners shifting away from why to participate to where and how to get involved.
Practice

Long-term Customer Loyalty Pays Off

Have you ever wondered why almost every retailer has some variation of a customer loyalty program? Research studies have proven time and again that loyal clients spend more and provide free word-of-mouth advertising.
Practice

How to Attract Clients and Promote Your Payroll Business

Customers may be interested in trying your payroll services as an extension to existing services if they see a benefit to making a change from what they are currently doing.
Practice

Building Your Brand

Your firm's brand is the image that is continuously presented to the outside world, customers, prospects, and the greater community your small business serves. The process of branding your firm is about leveraging who and what your business is known for - your brand is your business identity.
Practice

Tips for Running a Productive Meeting with Small Business Clients

Handling a client meeting with professional efficiency does not mean ticking through agenda items with military precision. The meeting needs to be handled with efficiency and finesse. Preplanning ensures the meeting will be productive and efficiently managed.
Practice

Are You At Risk of Losing Clients?

Knowing just how satisfied clients are with your services might be difficult if not impossible to gauge on a daily basis. For accountants, recognizing whether clients are considering shifting to another service provider is not always blatantly obvious.
Practice

New Client Auditions: How to Know if a Prospect Is Right for You

To ensure a new client audition is successful, you must know the profile of your existing client base. Knowing why your most successful clients are a positive fit for your business will help you weed out potential clients who would not be a good fit.
Practice

What You Need to Know Before Recommending a Financial Advisor

Being able to offer sound financial planning advice for clients will require an accountant to gain certification, designation as a financial advisor, or to partner with someone who can be entrusted to serve clients well in this area.
Practice

Teaming with a Financial Advisor

Recommending a financial advisor to a client is one of the most important recommendations you can make. Customers will trust your recommendation; therefore, there is a potential your future with that customer could be impacted.
Technology

Stand Out and Stay Ahead of the Competition

When you know who your competitors are and what services they provide, you can better plan your marketing efforts and messaging to stand out among your peers. A quick review of competitors' websites will reveal a lot.
Technology

Using the Web for Marketing

Using the Web for marketing is popular for good reason. There are many low-cost tactics that require little to no cash outlay, such as e-mail and social media. All marketing initiatives take time, and these options are no exception.
Practice

Seven Tips for Branding Your Firm

Branding your firm means putting your firm’s reputation, people, expertise, and knowledge in front of clients and prospects. It means building new relationships, strengthening old ones, and working to keep your firm in people's minds.

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