Articles by Mark Lee

Practice

Business Cards That Work for You: Fifteen Tips

Mark Lee explains the importance of business cards, particularly for start-up practices. He highlights fifteen common business card mistakes and how you can avoid them.
Technology

LinkedIn Tips Part 6: Lead Generation

In the final segment of Mark Lee's LinkedIn series, he covers what's probably of most interest to accountants – how to use LinkedIn to find prospective clients.
Technology

LinkedIn Tips Part 5: Groups

The groups likely to be most valuable to start-up practices will be those groups your client prospects belong to. You can find these by looking at the profiles of prospective clients on LinkedIn and scrolling down to see their groups.
Technology

LinkedIn Tips Part 4: Recommendations and Endorsements

Mark Lee is back with Part 4 of his LinkedIn series to discuss using the recommendations and endorsements features.
Technology

LinkedIn Tips Part 3: Your Status

In Part 3 of his LinkedIn series for start-ups, Mark Lee explains how to use status updates – what works and what doesn't.
Technology

LinkedIn Tips Part 2: Getting Connected

In Part 2 of his LinkedIn series for start-ups, Mark Lee explains how to use the networking element of LinkedIn to connect with peers and potential prospects.
Technology

LinkedIn Tips Part 1: Getting Your Profile Right

I've long held the belief that LinkedIn is a serious online business networking tool, and it can be an effective tool for start-up practices. This is the first article in a three-part series where I'll explain how LinkedIn can help the solo practitioner.