Articles by Hugh Duffy

Practice

Long-Term Growth Strategy a Positive ‘Leap of Faith’ for Sorenson and Company CPA

For Bryan Sorenson, making his practice a success is not only about finding his niche and being a partner to his clients, but also caring about them as individuals and taking the time to be more than just a number cruncher. He separates himself from the competition by being there for his clients and having a smart growth strategy.
Technology

Increasing Conversion Rates of Your Website Visitors

What proactive steps can you take to target your advertising to people who are actively shopping online for accounting and tax services? Consider "behavioral retargeting."
Practice

Why Frequency Matters in Marketing

All too often, small accounting firm owners will try something once, expect immediate results, and then draw the conclusion after a couple of weeks that it was or was not effective.
Practice

How to Build and Manage Your Local Reputation

Now is the perfect time to proactively build and manage your reputation on a local level. With tax season on the horizon, you should take steps over the next six to eight weeks to positively influence your reputation.
Practice

Advantages of Adding Niche Services to Your Accounting Practice

Regardless of the industry, all businesses have a need for an accounting firm. For Tom Palm, identifying the industry his firm wanted to work with was a strategic decision that helped him grow his business. Read why the niche approach works.
Practice

Accounting Firms Showing Signs of Economic Growth

Now that the economy is on the upswing, accounting firms are encouraged to target certain industries that were popular five to ten years ago.
Technology

Google Authorship: Taking Your Niche a Step Further

Google Authorship is helping small- to midsize business owners improve SEO, develop a personal brand tied to their business, improve click-throughs, and increase lead generation from the Internet.