Articles by Chad Brubaker

Technology

Is Your Future Cloudy? Cloud Computing and Accountants

By definition, cloud computing is Web-based computing, whereby shared resources, both software and information are provided to computers and other devices on-demand through an Internet connection.
Practice Development

Creating a memorable 'About Us' page for your site

It is tax season again, which means that people are shopping for accountants. When potential clients are researching and evaluating your firm, the first step will be to do a quick Google search and find your web site.
Technology

Why Google’s local search results is an opportunity for small accounting firms

If you are a small local accounting firm looking to grow your business, you want to be found on Google when someone enters a search into Google for an accountant in your area.
Practice

Simple Web site tools to eliminate redundant phone calls

You have your Web site up, and you have outlined a description of your services, or staff biographies, and the name of the firm and your contact information. Equally as important, though, is the content you can provide that might be able to save you time.
Practice Development

Tips for improving a company blog

Blogs have been around for years now, but many accounting firms still have not jumped on board. If you have the time and interest, a blog can be an indispensable tool to engage current clients and reach new ones.
A&A

Should I buy a Mac or a PC for my accounting firm?

As you read this article, odds are you are looking at it on a PC. That is because traditionally most accounting and tax software has been built specifically for PCs.
Technology

Mythbuster: Is Flash bad for your Web site ranking in the search engines?

The search engines read the Flash Web site content much as they would an image or video. Consequently, Web sites written in HTML will be ranked higher than those created with Flash.
Practice Management

Realistic tech organizational goals for the upcoming tax season

The resources that a modern day accountant can utilize exist to make their lives easier and, in turn, make their customers happier. This seems like a win-win situation for all, and the best part is that the technology needed to accomplish this inexpensive and easy to use.
Practice

Benefits of using VoIP for your practice to gain clientele

In our day-to-day life we use our cell phones more and more due to reasonable rate plans and ease of accessibility. Why not apply this same reasoning when considering your office communications needs, especially in cases involving long distance and international clientele?
Practice Management

Taking steps to running a paperless office

There is a belief among accountants that too many aspects of the profession are based on "paper and pencil" techniques, and therefore, there are many accountants unwilling to make the change to a paperless office.
Technology

Choosing a valuable domain name

Purchasing a domain name for your firm, whether it be for a Website presence, professional e-mail, or both, could be one of the most valuable choices you make regarding your firm’s online presence.
Technology

Take five minutes to write a bio page for your Web site

OK, so you have decided that it is high time to build a Web site for your firm. The ability to trade files online with your clients and store files has finally forced you to put away the FedEx envelopes.
Technology

A custom Web site or a template?

By Chad Brubaker, CEO, www.emochila.com
Technology

Pay-per-click advertising: Does it really work?

Whether you're growing a new practice or adding to your existing clientele, it is essential to have a Web site that works for you. After you have made sure that your site is full of useful content for newcomers, how do you plan on driving them to your site? One option might be SEO, or Search Engine Optimization. SEO is the "organic" search results that search engines such as Google and Yahoo return to the inquiry as the most relevant Web pages based on the search term. These results are usually the ones found beneath the Sponsored Results in a typical Web search.
Technology

Do you need search engine optimization (SEO) for your Web site?

It depends. SEO is used by companies that want to get prospects through their Web site and convert them into new clients. If you have a full practice and don't want new clients, SEO is not necessary!However, if you are looking to build your practice, SEO is a great resource that will only become more and more relevant in the future.
Technology

Why should your site have a File Exchange Portal?

As an increasing number of tax and accounting professionals begin to develop a Web presence, they may be overlooking the inclusion of a simple and valuable Web-based tool - secure file exchange. Sometimes referred to as an "online file cabinet," a file exchange portal is of particular interest in our current time of economic difficulty as it's an inexpensive technology investment that improves productivity, client service, and saves time and money.