Articles by Brian Swanson

Technology

Key Stages in the Inbound Marketing Process

One thing that seems to elude many professionals is how SEO, social media, pay-per-click advertising, and e-mail marketing play a role in inbound marketing. Brian Swanson has outlined the key steps in the inbound marketing process and provided details about each.
Technology

Website Traffic: What You Should Measure

Most firms invest in tracking ROI to evaluate their efforts and ensure effectiveness. So when it comes to your website and related inbound marketing efforts, the approach should be similar.
Technology

Tips for Developing Effective Mobile Websites

The emergence of digital marketing has significantly changed the accounting marketing profession. It used to be that if your firm had a website that provided basic information about your practice and a list of services, then you were set. However, this formula is no longer valid.
Technology

Demystifying Search Engine Optimization

If you are like most professionals responsible for marketing an accounting practice, you no doubt are familiar with the term Search Engine Optimization or SEO. For a large number of accounting professionals, however, SEO is like a mystical marketing tactic.
Practice

Six reasons why CPA firms should consider SEO

Getting noticed in the right place during an Internet search is what search engine optimization is all about. A developing technology, SEO increases the likelihood your company will be easily found by prospects.