Articles by Brett Owens

Practice

Making More Time for Biz Dev (While Actually Working Less)

If you're like most busy accounting professionals I know, you probably aren't able to devote as much time to marketing your firm and as you'd like. I'm going to highlight a strategy that can help you achieve significant leverage from whatever amount of time you have.
AccountingWEB Life

Five Techniques for Corralling Your E-mail Inbox

Like it or not, your e-mail inbox is likely the place where you spend the majority of your time at work. That means it's time to take some practical steps to improve your handling of e-mail; i.e., spend less time in your inbox and more time on productive, value-added activities.
Technology

Three Irreverent Time Management Strategies for the Digital Era

Getting through your to-do list faster isn't what time management is about – at least not anymore. After all, this is the digital era! Rather than managing our existing time as if it was finite, we need to find ways to multiply it and make our lives better.

How to invest effectively by being contrarian

In the world of investing, herding is usually quite detrimental to financial returns. And, ironically, the herding impulse is quite strong among investors, who often look to others for confirmation on their investing positions.
Practice Development

How to make your blog an effective firm marketing tool

The primary – and only – goal your firm’s blog should have is for it to be a worthwhile marketing vehicle. If it is not, then you shouldn’t bother blogging!
Practice

Eleven cool mobile apps for running your practice

We recently featured five cool Web apps for running your firm that were highly recommended by your accounting colleagues. Now we’re going to stay on the productivity app beat and take a look at mobile devices.
Practice

Five cool Web apps for running your firm

You’ve probably noticed that most new software is now developed for the web rather than the desktop. This actually isn’t a trend; instead, it's expected that Web-developed software will become the norm, and perhaps even accelerate, in the years ahead.
Practice Management

It's about time: New Year’s resolutions to maximize time

Don’t let the stubborn consistency of time get you down. If you’re smart about it, there are plenty of ways that you can get more per hour in 2011. We asked some of your forward-looking colleagues to chime in with their time maximization plans for 2011.
Practice Management

Making the most of customer, client, and employee rapport during the holidays

The holidays: a nice, quiet time of year to enjoy with friends and family, while methodically preparing for the upcoming year and a busy tax season.
Practice Development

How to strengthen the CPA/attorney relationship

There’s nothing better than a warm referral – and most CPAs are always on the hunt for new sources. One great potential lead source that is often overlooked is the attorney who practices in areas that are complementary to your expertise.
Technology

It’s about time: How much time should staff spend on social media activities?

It’s likely that your employees spend a sizeable percentage of their time using social media. As work/life balance continues to blend into one homogenous string of activities, social media activity is happening in your workplace whether you realize it or not.
Practice Management

It's about time: Successfully managing a to-do list

You probably have hundreds of things that needed to be done yesterday. These items might be listed on your current to-do list, inside an e-mail in your inbox, or scrunched up in the back of your brain. Maybe it’s a combination of all three.
Practice Management

It's about time: Five ways to increase billable time

Every practicing accountant knows that effective time management is key to maximizing personal productivity and firm profits. The numbers tell the story and it all boils down to time management.