Articles by Alexandra DeFelice

Technology

Social Media Trends: Where Does Your Firm Stand?

No one can deny that social media is on everyone's mind. Instead of looking at what everyone else is doing, let's look at what other accounting firms are doing - or at least thinking about doing.
Practice

Making the Case for Value Pricing

Are you really getting paid for what you do? The debate between billable hours vs. value pricing has heated up in the accounting profession over the past few years, especially as technology continues to increase efficiency.
Education & Careers

Women's Initiatives: Lame or Legit?

My male boss wanted me to coordinate a "women's initiatives" panel for a group of managing partners across the United States, Canada, and Mexico who are part of our association. I rolled my eyes. I couldn't help it.
Practice

Mining the Opportunities in Your Client Base

Is your firm at risk of losing clients or missing opportunities for additional wallet share from existing clients? A large gap may exist between what partners believe their clients think versus what clients actually think.
Technology

Digital Practice Made Simple

The concept of the Cloud and going paperless have been around for some time, but the trend is streaming down more rapidly to smaller firms whose owners are hearing the benefits from their peers.
Practice

Seven Steps to Perfect Firm Marketing

Marketing is challenging, whether you're a seasoned professional or the designated marketing person in your firm because there's no one else to do the job. John Jantsch, president of Duct Tape Marketing, shares his strategies.
Practice

Innovation: Key to Growth or Succession

Many accounting firm owners are considering new opportunities and ways to reinvent their firms before handing them over to their successors. Gary Boomer offered his insights at the recent Boomer Summit.
Practice

Looking to Sell Your Firm? Merge Instead.

You're at the point where you don't want to stop working, but you know you can no longer run your firm for years to come. Should you sell the firm?
Practice

Employee Benefits When Times Are Tough

Heath care continues to grow increasingly expensive. So does the rent. So do the coffee and creamer you offer your staff. While some of these may only seem like pennies, pennies add up after a while.
Education & Careers

Exit Interviews: Too Little, Too Late

"We need to talk." Those words typically signal the end of a romantic relationship. But the same holds true when an employee - usually one of the "stars" - wants to leave his or her current firm or company.
Practice

Leveraging LinkedIn

Are the partners and senior staff in your firm leveraging LinkedIn, or do they simply start a profile and abandon it?
Practice

Marketing's Say in M&A

What role does the marketing department have in a merger? Does the team get to be part of the pre-agreement strategic discussions or are they brought in at the end of the process?
AccountingWEB Life

Wishing for an Assistant?

Managing a small accounting practice - or any small business - has its ups and downs. Sure, you can select your colleagues, your clients, your phone and computer equipment, collateral, and even your holidays. But that also leaves you in charge of HR, IT, and marketing on top of serving - and finding - your clients.
Practice Management

Sleep Soundly with Data Security

Can you sleep soundly at night knowing your firm is safe from data security breaches? Security is a vitally important area that often is overlooked or taken for granted by accounting and law firms because it's not looked at as strategic, but rather one of those things that should and must be done "just in case."

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