AAM News

AAM Session Overview: Marketing Activities That Get Results

By Pamela Pyrc, Director of Marketing, LeMaster & Daniels PLLC for the Association for Accounting MarketingThe role of accounting marketers has expanded as the profession has matured over the past few decades. Today, the marketing director’s (coordinator) responsibilities may range from coordinator of open houses and direct mail campaigns to strategic planner and practice development coach. But what activities can marketers do that are measurable?
Practice Management

AAM Session Overview: The Accounting And Consulting Firm of The Future

By Lisa Dickson, Marketing Coordinator, Bland, Garvey, Eads, Medlock + Deppe, P.C. for the Association for Accounting MarketingAnother successful Association for Accounting Marketing (AAM) conference has concluded in San Antonio, Texas. This conference opened with a war cry by VeraSage Institute founder, Ronald J. Baker. Baker, a CPA and marketer, has shed some light on what direction the accounting industry in heading. He has challenged us to see beyond the present atmosphere of the tradition accounting firm and reach for excellence in our industry.

AAM Session Overview: Measuring Marketing Results

This is the third of a series of articles on sessions presented at the 2002 Association for Accounting Marketing Conference.In Measuring Marketing Results, The First Success is the Commitment To Try!By Renée M. Amellio (Director of Marketing/Public Relations at New-York based Eisner LLP) for the Association for Accounting Marketing In an accounting firm environment, there is a very apparent cultural difference among marketers and accountants.

AAM Session Overview: Creating a Marketing Plan

This is the second of a series of articles on sessions presented at the 2002 Association for Accounting Marketing Conference.By Chanon Collins, Director of Marketing, Allen Pritchett & Bassett, LLP for the Association for Accounting MarketingAfter the opening address at the 13th Annual Marketing Summit of the Association for Accounting Marketing (AAM), over 300 marketers scattered to workshops ranging from measuring marketing efforts to trashing the timesheet.
Community News

Karen Love of PKF Texas Wins Marketer of The Year Award

Karen Love, Director of Business Development for PKF Texas in Houston, has been named the 2002 winner of the prestigious "Marketer of The Year" award, presented by CPA Marketing Report and the Association for Accounting Marketing.

Association For Accounting Marketing 2002 Conference Sessions

The Association for Accounting Marketing (AAM), headquartered in Kansas City, Missouri, is the leading trade/educational organization for individuals working in marketing, sales, and communication for accounting firms.The June 2002 Association for Accounting Marketing Summit (AAM), held this year in San Antonio, Texas, featured over twenty five sessions for CPA firm marketers at all levels.Reports on the followi

Report From The Association For Accounting Marketing Summit

13th Annual Association for Accounting Marketing Summit Attracts Over 300 Marketing ProfessionalsBy Lisa A.

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