November 6, 2008
Publisher's Note
There are so many options these days for targeted marketing on a local level.† Sure, thereís direct mail, Google search, etc., but the other night I was surprised by a marketing action that falls within this scope.† The evening prior to our local high school's home football game I received a phone call with a recorded message inviting me to the game.† It had all of the critical details, such as time, cost and opponent.† Iím guessing this marketing action yields a great ROI for the school system.

Local targeted marketing discussion for the next management team meeting?

Rob Nance
AccountingWEB, Inc.

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Questions & Advice

Unearned revenue

Our company sells cosmetic treatments at discounted rates based on the number of treatment sessions purchased. Clients are required to prepay in order to "lock-in" the price. I know that the revenue has to be recognized only when a treatment is received. My question is do we have to or should we keep the prepaid funds received in a separate account from our operating account? What about best practices?
Add your input!

Homeowners association financial reporting

A reader has questions on how to report interest earned on a reserve fund, transfers in and out of the reserve account, and contributions made to the variance account for a homeowner's association.
Share your suggestions today!

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