An accountant in North Carolina recently made me aware of this
nifty little site. The intention is to create a quiz about
yourself, or perhaps a family member or friend. It's quick,
fun, and easy to do. However, this guy used this tool to create
a quiz about his small accounting firm - then put it out to
employees, clients, and friends of the firm. Winners received
prizes (free pizzas, I think)...and it opened doors to
additional discussions with clients. A few new engagements
resulted. Here's the QuizYourFriends site.
One thing is certain about marketing and business development -
sometimes it takes very unusual and unpredictable forms.