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In the Zone: Guest Articles
November 19, 2010    
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Editor's Note
Bill Grabarek, Managing Editor Less than a week from now we will be loading up on turkey, stuffing, mashed potatoes, cranberry sauce, and pumpkin pie. Until then, feed your mind with our latest installment of In the Zone.

This edition includes guest articles covering a range of topics that include ways to encourage younger generations to be leaders, how to use Google to promote your firm, and the importance of providing superior customer service.

One of the joys of feeding your mind versus your stomach is the knowledge gained and pride felt in what you have consumed, with none of the guilt.

Bill Grabarek
Managing Editor
Is Gen X facing a mid-life crisis or getting ready to lead?
The arts reflect the culture that the artists are observing, so what do the patterns and kernels of truth in the films, books, etc., of today tell us? What will engage members of Generation X to be the leaders and achievers they need to be?
Making the most of customer, client, and employee rapport during the holidays
The holidays: a nice, quiet time of year to enjoy with friends and family, while methodically preparing for the upcoming year and a busy tax season. The only problem is very few of us can afford to take off six weeks between Thanksgiving and the New Year, let alone reduce our contact with customers and clients.
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Why Google’s local search results is an opportunity for small accounting firms
If you are a small local accounting firm looking to grow your business, you want to be found on Google when someone enters a search for an accountant in your area.
Embracing change in the accounting profession
I hear it all too often from the old guard who are retiring: "I'm worn out," or "I'm too old for all of these techy changes," or "Developing the next set of partners for our firm is just too time consuming."
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The necessary act of recovery
Five Star Client Service is a client service methodology. Recovery is the final component in the Five Star process, following: connecting, taking the order, delivering the order, ascertaining satisfaction, and offering dessert.
How exceptional is your client service?
What’s the No. 1 goal of CPA firms everywhere? To attract more clients and then retain them for decades. But, because many services CPA firms provide must meet rigid requirements and standards, the level of service that clients receive in these areas often is the same from firm to firm.
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