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May 6, 2010    
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Email Marketing - The Marketing Tool You Can't Afford to Ignore
Publisher's Note
Rob Nance, Publisher How many of you have thrown water balloons and tomatoes at Bernie Madoff or Mark McGwire? Pelted Madonna with a goat? Well, it’s not too late if you haven’t! Try the game The Accurate Accountant.

These AccountingWEB subscribers each won $100 gift cards (and many others won AccountingWEB Prize Packs). It pays to read AccountingWEB, for your career…and your bank account!

Rob Nance
Top News
Many small nonprofits may lose tax-exempt status
Form 990 Many small nonprofit organizations with annual receipts of less than $25,000 will lose their tax-exempt status if they do not file a full return or a Form 990 N, an electronic notice e-postcard, with the Internal Revenue Service by May 15.
E&Y and UBS settle HealthSouth lawsuits
Swiss bank UBS AG and accounting firm Ernst & Young LLP have agreed to pay $250.5 million to resolve investor lawsuits regarding an accounting fraud uncovered at HealthSouth Corp. in 2003.
RSM McGladrey survey finds significant concern about potential tax increases
RSM McGladrey, a Minneapolis-based accounting, tax, and business consulting firm, recently released results regarding tax policy excerpted from its fifth annual Manufacturing and Wholesale Distribution National Survey.
AuditWatch National School for Audit Leaders: Join Conference in San Francisco or New York!
AUDITWATCH AuditWatch National School for Audit Leaders is designed to assist CPA firm leaders, and those transitioning into firm leadership roles, in acquiring and developing skills important to their success. Earn 16 CPE credits and select from technical and non-technical sessions including Audit Engagement Best Practices, Effective Technical Reviews, Effective Communication Strategies, Fraud Brainstorming & Interviewing, Developing & Retaining Talent, Maintaining & Growing Your Practice, Conflict Management & Issues Resolution, External Quality Review Issues, more!

   ~ July 15 - 16, 2010 | San Francisco, CA…Early Bird deadline June 16!
Also save with discounted $199 room rate at Hyatt Regency San Francisco, through June 8!
    ~ August 19 - 20, 2010 | New York, NY …Early Bird deadline July 20!

Call 800.231.1860 or click on the links above today to register!
For more about Certification & Training Solutions available from the Tax and Accounting business of Thomson Reuters, visit checkpointlearning.thomsonreuters.com or call 800.231.1860.
Featured Articles
Execs say regulatory uncertainty hampering long-term planning
Data Chart U.S. senior executives are concerned about the impact regulatory reform will have on their businesses, but half say it could eventually be a “net positive,” according to a recent survey conducted by KPMG.
PricewaterhouseCoopers charts eight imperatives for driving competitive advantage
Businesses face eight strategic imperatives that will play determining factors in their short- and long-term success following the economic crisis, according to a new report from PricewaterhouseCoopers LLP.
Is the profession headed for bottle shock?
There are other professional groups edging their way into the sacred relationships accountants have had with the business community, and opening up choices for consumers like never before.
Humbling moments: Words to the wise, “Put it in writing”
The silent approach to communication might be fine for a mime, but it can lead to trouble for accountants. While the importance of engagement letters is stressed repeatedly, written communication often is also advisable during the course of the engagement.
Should I buy a Mac or a PC for my accounting firm?
As you read this article, odds are you are looking at it on a PC. That is because traditionally most accounting and tax software has been built specifically for PCs.
Free CPA Review from Kaplan
Test drive Kaplan’s CPA Review Course. Kaplan is allowing AccountingWEB readers to enroll for free in the BEC section of their Online Review Course. You receive the complete course ($399 Value) for just the cost of shipping and handling. Kaplan CPA Review
Firm/State/People News
Philadelphia launches first tax amnesty program in more than two decades
Philadelphia Tax Amnesty For the first time since 1986, Philadelphia is offering individuals and businesses delinquent in paying city taxes an opportunity to settle up on what they owe. The city has tax delinquents in almost all of the 50 states with the highest concentration in Pennsylvania, New York, New Jersey, Delaware, and Florida.
MACPA working to reduce stress, promote laughter, improve relationships
The Maryland Association of Certified Public Accountants has initiated a wellness program to encourage staff to be healthy and happy. It isn’t a weight-loss program or even a fitness program as much as it is a way to reduce stress, connect with others, and be healthier.
Michigan CPA to serve up to 20 years for embezzlement
An accountant from Kalamazoo, Michigan, has been sentenced to pay $3 million in restitution and to serve five to 20 years in prison for embezzlement from clients.
Email Marketing - The Marketing Tool You Can't Afford to Ignore
CPE Link Learn how to use email marketing to fuel revenue in your firm. In this live webcast on June 2, Brenda Sleeper and Andrew Lorenz will provide you with insights as to how accounting firms are using email marketing to position their firms as thought leaders, communicate relevant value added information on a timely basis and drive business development initiatives. And as a bonus, we have invited a special guest, Betsy Storey-Bono, Marketing Director from Concannon Miller, a firm based in Allentown, Pennsylvania to share her success story, "Building a Niche through Email Marketing."
What do you have to say today?
Is the IRS Today's Mafia?
You do not want to insult either the IRS or the Mafia, unless you have a death wish and require the thrill of living on the edge for excitement in an otherwise dreary life.
Things Have Changed!
I was speaking to a managing partner of a local firm in Northern California a while back and he was lamenting that the firm was simply not generating enough new business.
The CPA Quiz - Revisiting the Exam
I was browsing AccountingWEB.com like every good AW blogger should do and I came across the CPA review quiz. I decided to take the quiz just to see how it has changed over the years, and how much I have retained.
HR, training teams must take responsibility for driving business forward
We need to start modeling the behavior we want others to follow. We should start thinking long-term into the future and equip the organization with the skills to deal with that future, however unpredictable it is.
Exchange of Delivery Trucks
I'm exchanging an old delivery truck and signed a $15,000, 8 percent, 3-month note payable for a similar new delivery truck. What is the journal entry for this?
Add your input!
Archiving Data from Prior Years
I'm concerned about the size of the QuickBooks database for one of my clients.
Share your suggestions!
Kaplan Weekly Quiz
KaplanAre you prepared for the CPA exam? Test your knowledge and keep your skills sharp by taking the weekly CPA Exam Quiz, brought to you by Kaplan Schweser CPA Review and AccountingWEB Education & Careers Zone. New questions will be posted for each section weekly. Take this week's quiz.
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