The value of a reputation associated with a name was made evident recently when individuals claiming to be from an organization called Coopers & Lybrand and using a Web site which includes 'cooperslybrandlaw', or a variation on this phrase, in its domain name, tried to sell shares in worthless companies to investors. The Financial Services Authority (FSA) in the UK issued an alert last spring that persons from the bogus company, which was not associated with PricewaterhouseCoopers (PwC), a UK registered firm, were approaching potential investors in the UK.
Links:
[1] http://www.accountingweb.com/image/cooperslybrand
[2] http://www.cooperslybrandlaw.com/
[3] http://www.pwc.com/en_GX/webadmin/forms/contactUs.jhtml?OpenForm&CIF=MCD&CN=Daniel Pocus&CD=0001&C=gx&L=ENG&I=ALLI&CH=&CSS=BORDEAUX
[4] http://www.pwc.com/en_GX/webadmin/forms/contactUs.jhtml?OpenForm&CIF=MCD&CN=Mike Davies&CD=0002&C=gx&L=ENG&I=ALLI&CH=&CSS=BORDEAUX