Build Your Firm , a website development and marketing company that works exclusively with accounting firms, has created a new series of sixteen "Lunch and Learn" webinars for 2013 to help small and midsized accounting firms market their services more effectively and generate more leads.
Designed for accounting firms with sales of less than $2 million annually and a desire to dramatically grow their businesses, the webinars focus on practice management and marketing topics, including Internet marketing, reputation management, referral marketing, niche marketing, social media, and lead generation using inbound marketing techniques. Each webinar provides CPAs 1 CPE credit free of charge .
"Our webinar series gives accountants techniques to grow their business, knowing that the bulk of their time is spent on retaining their clients and back office activities," said Allan Ratafia, cofounder of Build Your Firm. "After ten years of working with accounting firms, we have some great tips for improving the front end of accounting practices, including lead generation, increasing fee realization, and attracting better quality clients. Growing an accounting firm is hard work; our webinar series will provide new perspectives on improving front end management."
The free webinar series runs May through December with sessions held in the middle of each month:
May 14: Earn Profits at TWICE the Industry Average
May 15: How to Properly Ask for Client Reviews - Rapid Growth Strategy (include e-newsletters)
June 11: Maximizing ROI from Your Accounting Website
June 12: Getting Your Clients to Refer Business Over and Over . . . Low hanging fruit
July 16: Advantages of Having More than One Website for Your Accounting Firm
July 17: Building vs. Buying - Strategies for Long-Term Accounting Firm Success
Aug 20: How to Train Your Clients To Do Your Work - Best Kept Secrets
Aug 21: Getting Prospects to Find You on the Internet - Extreme Visibility
This webinar series is expected to attract 12,000-20,000 accountants throughout 2013 and will be collectively promoted by BizFilings, Cloud9 Real Time, Lincoln Financial Group, Paychex, and ShareFile.