Capstone Marketing , specializing in providing marketing consulting services to CPA firms, is celebrating fifteen years in 2013. Capstone Marketing President Jean Marie Caragher is a veteran accounting marketer with over twenty-five years of experience in the profession.
"It has been an exciting and challenging fifteen years," says Caragher. "The sophistication and effectiveness of marketing programs have increased over the years. Firm partners continue to enhance their understanding of and appreciation for marketing and business development. And, as the variety of marketing tools increases, we'll see social media and inbound marketing as the game changers in how CPAs generate leads."
Capstone Marketing services include Brand Surgery, Marketing Plan Development and Implementation, Inbound Marketing, Retreat Facilitation, Training, and Recruiting.
Caragher began her accounting marketing career in 1985 as the marketing coordinator of Israeloff, Trattner & Company. Prior to forming Capstone Marketing, she also served as a regional marketing director of BDO Seidman and executive director of Moore Stephens North America, Inc.