Marketing Tips for the Untrained Accountant/Marketer

Many accounting firms employ marketing specialists to handle their branding and the way they present themselves in the marketplace. But a trained marketing specialist might be a luxury you can't afford. That doesn't mean you can't put on a marketing hat yourself, even if you have no training in this area. Common sense and good tips can go a long way to your marketing success!

John Jantsch, president of Duct Tape Marketing, recently shared some insightful marketing tips [1], including examples of how to incorporate some key external marketing strategies to get buy-in for internal projects.