Thinking of Merging? Not so Fast

Is your firm considering a merger or an acquisition? There is a cause and effect process that relates to the valuation of an accounting firm, and we often focus on the effect rather than the causes. M&A strategist Joel Sinken sheds some light on the causes [1] that play into the valuation of a firm.

But where does marketing fit in to the M&A process? Does the marketing expert wait until after the merger or acquisition is completed and then work on press releases and branding, or is there a role for marketing earlier in the process? Engaging the marketing strategist [2] before the event occurs can result in a smoother transition.