Are You Brave?

I was reading Seth Godin's blog post, "Time Doesn't Scale,"  [1]and was thinking about it's application to the public accounting world. It seems to me that we think "time does scale." We seem to think that if we can just bill more hours, we will have more revenue. However, in reality, we must at some point be brave. We must create more value for a client that allows us to make more money in less time. We must truly become knowledge workers and NOT assembly line workers.  I mean, what did you go to college for? Read the post and let me know what you think.