The Bonnie Kate Syndrome
Furthermore, some partners I spoke with were not thrilled with the prospect of having to foot the bill for the related marketing costs associated with the rebrand. Sage North America CEO, Pascal Houillon, spoke to the assembed group and described the success of the model that Sage uses in other countries, where the Sage name applies to all products in the Sage family. While Sage is a household word in Europe, Peachtree, ACT!, Timberline, MAS, and others are the norm on this side of the pond. The rollout of the new brand is slated to begin in 2012. Time will tell if this will be a Kate success or a Bonnie debacle.
Gail Perry, editor-in-chief