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Association for Accounting Marketing announces annual awards
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By Gail Perry, editor-in-chief
Attendance at the Oscar awards ceremony might be out of reach for most accounting professionals (unless you're on the ballot team at PwC), but that didn't stop the members of the Association for Accounting Marketing (AAM) from putting on the Ritz at the Chicago Fairmont Hotel where they celebrated Thursday night with their Gala awards ceremony.
The annual dinner event was followed by the Marketing Achievement Awards ceremony. Committee Co-Chair Sally Glick emceed the ceremony. The following awards were announced:
Rookie of the Year: Emily Burns of Freed Maxick & Battaglia PC. Among other things, Burns is responsible for creating a Twitter-fed newspaper, the use of a mobile Web site, and a blog as part of a new recruiting Web site.
Print Newsletters: To qualify, the firm's newsletter must be distributed at least twice a year and have a consistent look and feel: Under $15 million: Cerini & Associates LLP. Over $15 million: Rehmann
Electronic newsletters: This award honored custom newsletter and e-campaigns. Under $15 million: Davis Kinard & Co. PC. Over $15 million: BKD LLP.
Public Relations: One judge described this winner as demonstrating strategic use of social media and media involvement to enhance public image. The only winner was in the over $15 million category: Freed Maxick & Battaglia, PC.
Volunteer of the Year: Sarah Johnson of Inovautus Consulting LLC (tearing up). In her acceptance speech, Johnson told attendees to "Invest in this association because it will give so much back to you."
Survey Research: This award encompassed research in both print and electronic surveys used to gauge client satisfaction, industry trends, and niche research. Under $15 million: Cerini & Associates, LLP. Over $15 million: Armanino McKenna
Single Mailing: Judges described the under $15 million winning mailing as being "slick, eye-catching, and memorable." Bober Markey Fedorovich. Judges described the over $15 million winning mailing as having "good strategy, good execution, and strong results." Crowe Horwath LLP for its "Make the Call" mailing.
Series Print: This category rewarded a series of three or more print ads that shared a common theme or look and feel. Under $15 million Davis Kinard & Co. PC. Over $15 million: Kennedy & Coe, LLC.
Non-Print: Submissions in this category included advertising in radio, television, posters, billboards, and online. Over $15 million: Postlethwaite & Netterville,
At the conclusion of the ceremony, a new member was inducted in to the AAM Hall of Fame for : dedication to and promotion of the accounting marketing profession. This inductee was described to be "like a bridge between the accounting world and the marketing world. A superior writer and talented editor," editor of the CCH CPA Practice Management Forum, Marsha Leest.