Drinkin' and Marketin' Don't Mix
Linda was a highly respected member of a large community of committed networkers and business owners back home in
Chicago. She was smart, hardworking and devoted to her staff and customers.
One night I attended an after-hours at a restaurant for some organization; I don’t remember. I do recall that Linda got blotto drunk and her rep never really recovered. It was almost as if people couldn’t help themselves when they were around her; something had changed – for the worse. We saw a side that wasn’t attractive, professional and consistent with who we thought she was.
Peter was managing partner of a client CPA firm. They brought me in to do a training program and took everyone out to dinner. Peter had a few too many, and embarrassed himself (and the firm) in front of a group of strangers.
I know the benefits of booze.
A little can relax you; it makes the whole social dynamic less dynamite. Our walls come down and marketing, networking, conferences, you name it, the effort can be a little more fun.
Or – you can cross the line and embarrass yourself. Why take the risk?
I know people who have never had a drink their entire lives. More often than not, they are highly successful despite not ever having imbibed. For the last 27 years I have not partaken of alcohol in public, in part due to the effect I saw it had on others. Often I am the only one sipping a diet coke.
I have to work a little harder to relax, be friendly and open (it’s not my nature). But I will NEVER embarrass myself in public or make the people with me uncomfortable because I made a booze-related mistake.
Just say no.
Allan S. Boress, CPA is the author of 12 published books on marketing, selling and managing the business development process for CPAs. The "I-Hate-Selling" Book is available at: www.ihateselling.com