A guide to succeed in the UK: 3 The right business model
Many companies decide to invest overseas  when they have established an export trade and a customer base. So the first step could be to use a British agent and /or distributor if you are selling products or services, depending upon whether sales will be as the principal selling direct to the customer, or as agent for the parent company.
If you decide to start in the UK  with a marketing facility, finding someone who can generate leads and, can test the UK market and even facilitate sales before you reach the UK would be useful.
Simple enough criteria, but you also need to consider the tax implications when making the decision. The tax treatment in the UK books could result in a full profit and loss recognition (by buying and selling at arms length) through to a cost plus basis.
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