Survey: Professional groups, social media best ways to enhance career visibility
In business, it’s not what you know or even who you know, but who knows you that matters, according to results of a survey by Robert Half Management Resources.
- Connect through professional/alumni groups or events – 28%
- Engage through social media (e.g., LinkedIn, Twitter, blogging) – 22%
- Publish articles in trade/business journals – 15%
- Volunteer or participate in charitable work – 15%
- Speak at industry events or Webinars – 15%
- Other – 2%
- Don’t know/no answer – 3%
- Join the discussion. LinkedIn features many professional groups that can help professionals share expertise, stay connected and keep pace with new developments. Likewise, Twitter and Facebook are useful venues for keeping pace with the latest industry news. Leading accounting and finance trade organizations, as well as many alumni groups, have a social media presence, for example.
- Be selective. Your network is only as strong as those with whom you’re connected. Be selective about whom you invite into your network. Give careful consideration before introducing a member of your network to a colleague.
- Be complete and personable. Be sure to fully complete your profile and include keywords that can help people find you on LinkedIn or Twitter. Avoid details that are too personal, though, if you plan to use these networks for professional reasons only.
- Pay it forward. Retweeting others’ posts on Twitter or answering questions on LinkedIn discussion groups is a great way to strengthen your network and enhance your reputation as an industry resource.
- Conduct a self-audit. Privacy policies on social media sites are subject to change at any time. Therefore, it’s prudent to recheck your settings and review the policies of individual sites on a periodic basis to ensure your personal information remains private.