If the playing field is level – then what’s left? If you have not explored partnering with key (noncompeting) influencers in your market to host seminars, roundtables or other networking and educational programs, it is an idea worth considering.
The cost of these small, targeted programs is usually low –in terms of dollars as well as time - but the return can be high. Clients who attend are reminded of how knowledgeable you are, and prospects who attend have the chance to see the value you can add. The successful programs stay very focused on areas of critical relevance to a specific audience. This increases the chances that your firm will meet quality business owners in the sector where you have a strong name and depth of capabilities.
You can go it alone, but by combining with others, you increase the breadth of the program, demonstrate your resourcefulness and draw on a larger database.