Summer Reading for the Business-Minded
Recommending the books are 28 business professionals and professors, including Jeff Bezos, CEO of Amazon.com, Philip Kotler, professor of International Marketing at the Kellogg Graduate School of Management at Northwestern University, and Bob Pittman, CEO of America Online.
Each member of the group has recommended several titles, which you can view by clicking on an individual's name in the attached article. From these recommendations, Business Week compiled a list of 14 titles that were recommended frequently by the members of the group.
Included on the list is the timeless, The Soul of a New Machine by Tracy Kidder as well as the well-known best-seller, Business @ the Speed of Thought, by Bill Gates, and a host of equally intriguing and noteworthy titles.
Frequently Recommended Titles From The BusinessWeek Survey:
Christensen, The Innovator's Dilemma
Collins and Porras, Built to Last
Downes and Mui, Unleashing the Killer App
Drucker, Management Challenges for the 21st Century
Friedman, The Lexus and the Olive Tree
Gates, Business @ the Speed of Thought
Kelly, New Rules for the New Economy
Kidder, The Soul of a New Machine
Lewis, The New New Thing
Pine and Gilmore, The Experience Economy
Shapiro and Varian, Information Rules
Tichy, The Leadership Engine