NetSuite Named Top SMB Business Application Suite
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“SMBs require an easy-to-use, integrated business application suite," Sanjeev Aggarwal, Small and Medium Business Strategies Senior Analyst and leader of the Yankee Group survey states. “Such solutions can help improve personalization and the customer, supplier, partner and employee experience.”
Study results indicate that small and mid-sized enterprises are currently experiencing the same business application transition, from cobbled together, stand-alone software solutions to and integrated suite to manage core business operations, recently completed by Fortune 1000 companies. The top three technology challenges facing SMBs all involved the difficulty in integrating and managing multiple stand-alone products for finance, ERP, CRM and E-commerce, according to 2005 SMB Business Applications and Web Survey conducted by Yankee Group in November 2005.
“The same ‘point application vs. integrated suite of applications’ battle that was fought in the enterprise is now happening in the mid-market, and it is pretty clear that an integrated suite of applications will win the SMB market as well,” Said Zach Nelson, CEO of NetSuite. “The combination of an integrated suite of business applications delivered as a service via the Internet is the ‘killer app’ for SMBs.”
The study also identifies the growing need for on-demand solutions in the SMB market. As small and mid-sized businesses don’t have the financial or human resources to manage complex on-premise applications, they are seeking on-demand offerings to reduce costs and increase productivity. Of the vendors studied, only NetSuite offers an integrated suite of web-based applications. The offerings from both SAP and Sage are designed as on-premise solutions. NetSuite enables companies to manage all key business operations, including CRM; customer support; accounting and payroll; warehousing and product assembly; web store and web presence; and employee productivity, in a single, integrated system that is delivered as an online service.