Virginia CPA firm launches new brand identity
"It was time for our brand image to reflect the much larger and dynamic firm we are and the industry leader we aspire to be," said Paul Argy, the firm's President & CEO. “Argy is so much more than a collection of accountants. Our clients look to us as trusted business advisors. Our professionals go beyond the numbers to develop innovative and effective solutions to clients' specific needs. The firm is also bigger and more diversified than it was just five years ago. The new logo and messaging better represent us.”
The firm conducted third party market research and surveys to help determine the new look and messaging. Most notably, the firm changed its logo from AWR to 'Argy' in order to have a clear, memorable and immediate reference back to the firm name which remains Argy, Wiltse & Robinson, P.C.
"While we had internally referred to the firm as AWR, those initials were not resonating with our clients and influencers," said Argy. "Research showed that the market was already truncating our name to Argy, so the logo change seemed like a natural progression. Our real emphasis is on the core values behind the new identity, which include innovation, client service, integrity and balance. Daily adherence to these values by our people is what builds a strong and lasting brand."
The logo consists of the name Argy pushing through converging circles to form a crescent. The blue in the name and top of the crescent represents the firm's heritage and stability; the orange is energy and innovation. The convergence represents collaboration and momentum. Argy brings solid, yet innovative ideas to clients and works with them on a collaborative basis. Argy is at the center of ideas and energy and helps propel clients forward and achieve their goals.
The new brand identity was announced at the firm's annual employee day on June 19th and will continue to be rolled out over the summer. Argy's Web site  remains the same but has been enhanced with the new logo.
About Argy, Wiltse & Robinson, P.C.
Headquartered in McLean, Virginia, with offices in Bethesda, Maryland, Miami, Florida, and North Fort Lauderdale, Florida, Argy, Wiltse & Robinson (Argy) provides a vast array of specialized tax, accounting and business consulting services. The company - one of the largest public accounting firms in the Washington metropolitan region - serves a broad base of clients in the government contracting, nonprofit, technology, real estate, medical, publishing, professional services and hospitality sectors. Argy's service and consistent rapid growth have been recognized by such publications as Inside Public Accounting, American City Journals, Accounting Today, Public Accounting Report, and Forbes.