Firm Name Changes And Spin-Offs Continue
As the profession and government regulators took a tougher stance on what accountants should and should not do, the lucrative consulting arms of the various national CPA firms did all they could to distance themselves from their auditor heritage and namesake. IPO plans were put on hold because of a weakened economy, but big money was spent on re-branding the consultants. In our view, the grab-the-money-and-run award goes to the naming consultants who, after months of research and millions of dollars, came up with "Monday" as the new - but short lived - name of PwC Consulting.
02/06/02 D&T Ends Holdout - Will Split Off Consulting 
05/03/02 PwC Consulting Files SEC Registration for IPO 
06/10/02 PwC Consulting to Change Its Name to 'Monday' 
07/19/02 Deloitte Consulting To be Rebranded as 'Braxton' 
07/31/02 IBM, PwC Consulting Agree to Terms of Acquisition 
10/03/02 KPMG Consulting Announces Its New Name