The Accounting Aisle expands its network
Business owners that use Accounting Aisle to search for an accountant fill out an accounting request form on-line or over the phone. The request is then matched with local accounting firms that specialize in their needs. The matched firms provide the owner with proposals for services. The owner chooses the accountant that is the best fit for his needs. The entire process can take as little as a few hours. However, many owners will allow enough time to interview each of the firms matched to them.
Today's business owners go to the Internet to find new providers
According to Dan Shropshire, network manger of the Accounting Aisle, the service currently matches around 200 business firms with accountants on an average business day. Since the network focuses on business-to-business services, it does not currently operate on the weekends. Shropshire plans to double the number of business requests over the next year.
The Accounting Aisle is just one of the marketing services offered to businesses by parent company Sales Star Networks of Lakewood, Colorado. The company helps small businesses find local service providers.
Sales Star has grown to help businesses reach new customers in an age when display and direct advertising are becoming more expensive and possibly less effective. "The days of getting the biggest yellow page ad and waiting for the phone to ring are over," says Shropshire. "Today's business owners go to the Internet to find new providers."