Show me the Hyphen!
People with an interest in building Internet traffic, from techies to CEOs, spend untold hours cooking up names that reflect their business or philosophy, when the choice is often a matter of 'what's left?' rather than 'what fits?'
The choice of a web site name has become a matter of letter placement and grammar. Think about it. Hyphens, the letter 's,' an 'e' before the name, and other punctuation options are key to today's domain names and could make or break a site depending on how recognizable the name of the company is, or how popular the domain name could potentially be.
Listed in the link below are several examples of how this race for the perfect name impacts today's sites. Take a look at what name selection has done for companies like eToy, e-Cards and e-Stamp.com (as opposed to e-Stamps.com).